Jesvin Yeo
SINGAPORE
Meet Jesvin Yeo - a powerhouse of good design, creativity and innovation based in Singapore. Jesvin Yeo's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Jesvin Yeo's impressive haul of 6 A' Design Awards that we showcase here. Spanning across categories such as Print, Giftware and Graphic, Jesvin Yeo's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Jesvin Yeo masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Jesvin Yeo's celebration of creativity and an unyielding quest for innovation.
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3D Embossed Book
The book uses 3D embossing to document and highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from paper dragon boats and Indian jewelry to Peranakan beaded shoes. The color pages symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull) to its golden age (yellow) and gradually fades (white). A pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore, as only we humans can safeguard, support and bring it back.
The book uses 3D embossing to document and highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from paper dragon boats and Indian jewelry to Peranakan beaded shoes. The color pages symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull) to its golden age (yellow) and gradually fades (white). A pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore, as only we humans can safeguard, support and bring it back.
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Beanlly Wrist Rest
Making with the traditional method of dried bean sprout husks, the Bean Dolls feature four symbolic figures of Singapore old Chinatown: Towkay, Kopi uncle, Samsui woman and Majie. They helped built the old Singapore through creating jobs, providing cuppa comfort, building infrastructure and providing childcare, respectively. With the effort of the current Chinatown elderly, the bean dolls are designed as a wrist rest, a cuddly toy or a memento of the old trades. It aims to serve as a muse for local history discovery and encourage the younger generations to probe further into their culture.
Making with the traditional method of dried bean sprout husks, the Bean Dolls feature four symbolic figures of Singapore old Chinatown: Towkay, Kopi uncle, Samsui woman and Majie. They helped built the old Singapore through creating jobs, providing cuppa comfort, building infrastructure and providing childcare, respectively. With the effort of the current Chinatown elderly, the bean dolls are designed as a wrist rest, a cuddly toy or a memento of the old trades. It aims to serve as a muse for local history discovery and encourage the younger generations to probe further into their culture.
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Vanishing Crafts Book
Vanishing Crafts is designed to promote the awareness of traditional crafts. It was conceived to serve as a memory project of Singapore, sharing stories of the last remaining artisans. Readers are invited to partake as co-creators. The pages are designed with lots of blank space for their curatorial input, their memory records and photographs of any traditional artisan and vanishing trade from around the world. In order for this valuable history to pass down for generations to come, a children’s storybook is included to introduce this heritage to the younger generations.
Vanishing Crafts is designed to promote the awareness of traditional crafts. It was conceived to serve as a memory project of Singapore, sharing stories of the last remaining artisans. Readers are invited to partake as co-creators. The pages are designed with lots of blank space for their curatorial input, their memory records and photographs of any traditional artisan and vanishing trade from around the world. In order for this valuable history to pass down for generations to come, a children’s storybook is included to introduce this heritage to the younger generations.
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Visual/Senses Editorial Design
This exhibition catalogue not only captures with tenderness the texture of decorative elements of traditional Chinese temples in glorious black and white, but also the scent of a temple. It is printed with special aroma ink to recreate the atmosphere of a temple. Through visual lens, the forgotten, the ordinary and the archaic are given stature in this catalogue. It invites readers to take a second look at the overlooked and be engaged through the senses of sight and smell as memories are evoked; new possibilities are imagined and personal connections are explored.
This exhibition catalogue not only captures with tenderness the texture of decorative elements of traditional Chinese temples in glorious black and white, but also the scent of a temple. It is printed with special aroma ink to recreate the atmosphere of a temple. Through visual lens, the forgotten, the ordinary and the archaic are given stature in this catalogue. It invites readers to take a second look at the overlooked and be engaged through the senses of sight and smell as memories are evoked; new possibilities are imagined and personal connections are explored.
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Bambook Book
In a new age of digital-books, this book offers a neat analogue take on scrolling through a flowing roll of texts. With a stunning array of 225 bamboo strips measuring 4.35m long, interpretations are given to images that have been archived from three century-old temples in Singapore, as they are given symbolic readings. As a limited-editioned collection, it is designed in the form of ancient Chinese scrolls to elicit the vibes of cultural imageries, as might have been similar visceral experiences felt then, in rituals of reading and pursuits of all things cultural and meaningfully endearing.
In a new age of digital-books, this book offers a neat analogue take on scrolling through a flowing roll of texts. With a stunning array of 225 bamboo strips measuring 4.35m long, interpretations are given to images that have been archived from three century-old temples in Singapore, as they are given symbolic readings. As a limited-editioned collection, it is designed in the form of ancient Chinese scrolls to elicit the vibes of cultural imageries, as might have been similar visceral experiences felt then, in rituals of reading and pursuits of all things cultural and meaningfully endearing.
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50s news-gift paper Poster
Harking back to the days when retailers in Singapore used newspaper to wrap goods, this 1950s-inspired gift paper evokes nostalgic memories of those days. Those headline news and top stories from the 1950s also form an interesting source of identity, helping the younger generation link the present to the past. The vibrant Chinese typography applied on top of the old newsprint produces a mix of the traditional and the contemporary, while creating an entirely fresh appeal and a gift-wrap suitable for any occasion. They can also be displayed as posters.
Harking back to the days when retailers in Singapore used newspaper to wrap goods, this 1950s-inspired gift paper evokes nostalgic memories of those days. Those headline news and top stories from the 1950s also form an interesting source of identity, helping the younger generation link the present to the past. The vibrant Chinese typography applied on top of the old newsprint produces a mix of the traditional and the contemporary, while creating an entirely fresh appeal and a gift-wrap suitable for any occasion. They can also be displayed as posters.
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