Sajad Izadi
IRAN
Meet Sajad Izadi - a powerhouse of good design, creativity and innovation based in Iran. Sajad Izadi's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Sajad Izadi's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Sajad Izadi's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Sajad Izadi masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Sajad Izadi's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowQazvin Baklava is one of the traditional sweets of Qazvin city. This pastry is made from edible nuts such as pistachios, almonds, cashews, walnuts, and hazelnuts, with ground pistachios being its main ingredient, giving it a distinct green color. The primary brand archetype is the Caregiver, chosen for its key traits of generosity and health promoting qualities. Another archetype is the Sage, symbolizing a wise, knowledgeable, and learned figure, someone who believes in knowledge and uses it to create health based products.
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In this project, the designer aimed to create a design that would serve as a cultural bridge between authentic Iranian art and the modern world, making it appealing to the target market and audience. Market research revealed that this design style was unprecedented in the Iranian market, a conclusion the designer reached in collaboration with the brand. The traditional and ancient arts of Iran and Kerman have always been sources of inspiration. However, they must be implemented in a way where art serves the product and the product serves art.
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In the project, efforts were made to create a design by carefully analyzing the market, the needs of the audience, and the shortcomings of existing products in the market, ensuring that the new design avoids these issues. By thoroughly studying the target audience, the designer focused on fashion loving women and, by likening the form of the box window to a woman's leg, effectively conveys an accurate impression of the product, its texture, color, and material to the audience.
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