Kikumi Yoshida
JAPAN
Meet Kikumi Yoshida - a powerhouse of good design, creativity and innovation based in Japan. Kikumi Yoshida's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Kikumi Yoshida's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Kikumi Yoshida's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Kikumi Yoshida masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Kikumi Yoshida's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThis kamameshi set offers an outdoor dining experience, allowing you to enjoy mushroom flavors in nature. The packaging features an image of Ehime Prefecture's mountains, with gold foil stamping on the logo for a refined touch. The vibrant colors, inspired by outdoor gear, stand out in natural settings. The sturdy box can support the weight of the rice and dashi, ensuring durability during transportation. This design balances practicality with a deep connection to nature, making the set ideal for outdoor enthusiasts seeking convenience and quality craftsmanship.
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The design reimagines vegetables as art born from the soil, engaging the senses through their appearance and aroma. The motif, inspired by the sun, mirrors a cross-section of a carrot, symbolizing the connection between giver and receiver. This design presents familiar vegetables in a novel and creative way. Labels are crafted from materials that preserve the packaging's integrity, allowing for reuse after gifting. This thoughtful approach enhances the perceived value of the vegetables, making them more meaningful as gifts and deepening the experience for both giver and recipient.
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To reflect the client's personality, they used the client's hand and daikon radish seeds as motifs in the logo. The green paper on the lid represents a daikon leaf. The colors and strength of the vegetable are expressed through fine dotted patterns that evoke texture and depth. To highlight the whiteness of the daikon, they minimized the label design, allowing the vegetable to stand out. The green paper covering the lid serves as packaging and a letter of appreciation to the consumer on the reverse side, reinforcing the connection between the product and the customer experience.
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