Meijie He
CHINA
Meet Meijie He - a powerhouse of good design, creativity and innovation based in China. Meijie He's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Meijie He's impressive haul of 6 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Meijie He's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Meijie He masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Meijie He's celebration of creativity and an unyielding quest for innovation.
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Moutai Dream Red Wine Packaging
The design is a masterpiece of craftsmanship, distinctly different from other wines. It embodies a unique aesthetic concept and cultural symbols that Moutai presents. It process begins by addressing issues related to brand recognition, product understanding, price perception, channel communication, and user experience. Building on these foundations, the creative design aims to convey the cultural essence of Moutai, the uniqueness of Dream Red, and the exclusivity of the Moutai intellectual property. This approach highlights the product's innovative, fashionable and high end qualities.
The design is a masterpiece of craftsmanship, distinctly different from other wines. It embodies a unique aesthetic concept and cultural symbols that Moutai presents. It process begins by addressing issues related to brand recognition, product understanding, price perception, channel communication, and user experience. Building on these foundations, the creative design aims to convey the cultural essence of Moutai, the uniqueness of Dream Red, and the exclusivity of the Moutai intellectual property. This approach highlights the product's innovative, fashionable and high end qualities.
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Guijiu 20 Baijiu Packaging
Motivated by the unique human spirit and natural landscape of Guizhou, China, this product is crafted by refining the traditional patterns and natural symbols of local ethnic minorities. It embodies distinctive brand characteristics and a profound integration of local culture. The bottle design incorporates traditional motifs from local ethnic groups, showcasing modern aesthetic sensibilities while conveying deep humanistic emotions. In terms of material selection, the combination of glass and specialized technology mimics the noble texture of ceramics, effectively reducing production costs.
Motivated by the unique human spirit and natural landscape of Guizhou, China, this product is crafted by refining the traditional patterns and natural symbols of local ethnic minorities. It embodies distinctive brand characteristics and a profound integration of local culture. The bottle design incorporates traditional motifs from local ethnic groups, showcasing modern aesthetic sensibilities while conveying deep humanistic emotions. In terms of material selection, the combination of glass and specialized technology mimics the noble texture of ceramics, effectively reducing production costs.
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Kweichow Moutai Baijiu Packaging
During the Tang dynasty, China and Japan participated in frequent cultural exchanges. Numerous Japanese ambassadors, exchange students, and monks traveled to the Tang dynasty to study, which had a profound impact on Japan. This influence extended beyond politics, economics, and culture to include aesthetics, philosophy, education, and various other fields. The product design reflects the unique cultural aesthetics of both countries, emphasizing this distinctive feature that sets it apart from standard product packaging.
During the Tang dynasty, China and Japan participated in frequent cultural exchanges. Numerous Japanese ambassadors, exchange students, and monks traveled to the Tang dynasty to study, which had a profound impact on Japan. This influence extended beyond politics, economics, and culture to include aesthetics, philosophy, education, and various other fields. The product design reflects the unique cultural aesthetics of both countries, emphasizing this distinctive feature that sets it apart from standard product packaging.
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Yanghe Naked Bottle Liquor Baijiu Packaging
With the core concept of to Simplicity, Historical Glory, Yanghe Naked Bottle Liquor seamlessly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle resembles liquid moonlight, while the unique goat-horn structure alludes to the iconic pattern associated with Yanghe. The packaging retains classic elements such as the plum bottle and butterfly label, exuding a retro and elegant quality that enhances the product's fashion appeal, strengthens consumers' brand recognition of Yanghe, rediscovering its heritage, and paying homage to tradition.
With the core concept of to Simplicity, Historical Glory, Yanghe Naked Bottle Liquor seamlessly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle resembles liquid moonlight, while the unique goat-horn structure alludes to the iconic pattern associated with Yanghe. The packaging retains classic elements such as the plum bottle and butterfly label, exuding a retro and elegant quality that enhances the product's fashion appeal, strengthens consumers' brand recognition of Yanghe, rediscovering its heritage, and paying homage to tradition.
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Su Jiu Dong Po Baijiu Packaging
Taking cultural transformation and craft innovation as its core, this project focuses on the poetry of Su Shi and theatrical elements to design a series of cultural liquor bottles inspired by his works. Su liquor promotes traditional Chinese culture, embodies the spirit of Dongpo, and advocates for cultural confidence. By using Su liquor as a foundational element, the project creates the Su Dongpo souvenir liquor, which further contributes to the cultural identity of Yanghe and enhances the overall brand consumption experience.
Taking cultural transformation and craft innovation as its core, this project focuses on the poetry of Su Shi and theatrical elements to design a series of cultural liquor bottles inspired by his works. Su liquor promotes traditional Chinese culture, embodies the spirit of Dongpo, and advocates for cultural confidence. By using Su liquor as a foundational element, the project creates the Su Dongpo souvenir liquor, which further contributes to the cultural identity of Yanghe and enhances the overall brand consumption experience.
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Handicraft Class 10 Years Baijiu Packaging
With high end vintage as its core competitive advantage, the brand captures the high end liquor market segment, solidifies its position as a leading high end brand, and sets new trends in the industry through its aged liquors of authentic vintage and exceptional quality. It represents the pinnacle of brewing artistry, embodying the harmony between nature and human craftsmanship, and serves as a profound symbol of the rich and enduring heritage of Chinese culture.
With high end vintage as its core competitive advantage, the brand captures the high end liquor market segment, solidifies its position as a leading high end brand, and sets new trends in the industry through its aged liquors of authentic vintage and exceptional quality. It represents the pinnacle of brewing artistry, embodying the harmony between nature and human craftsmanship, and serves as a profound symbol of the rich and enduring heritage of Chinese culture.
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