Cindy Fu
CHINA
Meet Cindy Fu - a powerhouse of good design, creativity and innovation based in China. Cindy Fu's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Cindy Fu's impressive haul of 1 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Cindy Fu's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Cindy Fu masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Cindy Fu's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe design team revolved around the idea of melting snow, symbolizing the product's stress relieving properties. It was requested to retain recognizable brand elements such as the extra logo and the swoosh, hence we visually evolved the swoosh into ski run to build the scene where the cartoon character can have fun in to echo the theme. It is noticeable that the fruit played more than a flavor hint, but a vivid snowboard, which completed the storytelling. It would imagine the moment of tasting the mints brings a skiing-like experience in the mouth as well as in consumers' mind.
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