Xi Yang
CHINA
Meet Xi Yang - a powerhouse of good design, creativity and innovation based in China. Xi Yang's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Xi Yang's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Culinary Art and Packaging, Xi Yang's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Xi Yang masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Xi Yang's celebration of creativity and an unyielding quest for innovation.
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This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
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