xusong wang
CHINA
Meet xusong wang - a powerhouse of good design, creativity and innovation based in China. xusong wang's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in xusong wang's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Graphic and Packaging, xusong wang's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, xusong wang masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores xusong wang's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowDou Gong Typeface reinterprets traditional Chinese timber construction as a typographic system. Inspired by mortise and tenon joinery, characters are formed through interlocking strokes that act as modular structural elements. The design expands into three dimensional and spatial applications, bridging architecture and typography. It introduces a method driven approach that transforms structural logic into a flexible and contemporary visual language.
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The inspiration is from Chinese traditional culture, Calligraphy and Idiom. The packaging cover is about the Chinese legend of 'carp leaping over the dragon gate' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success. The designer extracts core elements such as fish, gate and water. Using triangle shape and recyclable material makes the packaging extraordinary and environmentally friendly by reducing packaging overall volume, weight and one design for all sizes shoes.
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