Guan Zi
CHINA
Meet Guan Zi - a powerhouse of good design, creativity and innovation based in China. Guan Zi's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Guan Zi's impressive haul of 1 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Guan Zi's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Guan Zi masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Guan Zi's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowChinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing. To expand the youth-oriented market, they took the famous Chinese historical figure Zhuge Liang as a prototype and use the energetic comic style to establish the visual tone of the product. Then, they exaggerated his facial expression to reflect the unique chewy taste of the snack, which could also quickly capture the attention of consumers. Finally, They applied the element of Wow to further amplify the emotional expression of the package.
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