Kweichow Moutai-Flavor Series Spirits
CHINA
Meet Kweichow Moutai-Flavor Series Spirits - a powerhouse of good design, creativity and innovation based in China. Kweichow Moutai-Flavor Series Spirits's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Kweichow Moutai-Flavor Series Spirits's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Kweichow Moutai-Flavor Series Spirits's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Kweichow Moutai-Flavor Series Spirits masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Kweichow Moutai-Flavor Series Spirits's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThis packaging design focuses on aesthetic expression while exploring deep cultural connotations, infusing the product with rich cultural heritage and emotional value. The bottle presents an illustration named Timeless Heritage, meticulously embossed to enhance its 3D effect and visual layering. The golden hue of the liquor being poured by the deity symbolizes liquid gold, representing preciousness and refinement. The outer box features borders adorned with Ruyi motifs, cloud patterns, and an illustration of five cranes, collectively conveying wishes for longevity, prosperity, and health.
The integration of traditional Chinese paintings and a distinctive color palette sets this packaging apart. The red and gold colourway builds a strong connection with Chinese culture. Traditional Chinese genre paintings in relief encircle the bottle, exuding artistic elegance. This design also makes the previously intangible history and culture behind Chinese distilled spirits visible, positioning Moutai 1935 as a gift with deep cultural significance for global recipients. When savoring Moutai 1935, one will be immersed in an Oriental experience that engages taste, touch, and spirit.
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