Jingting Mountain Scenic Area Brand Identity
As a key scenic area and national forest park, the Jingtingshan Scenic Area in Anhui Province has been in operation for over 20 years. The scenic area hopes to have a more suitable and refreshed brand image. Currently, most domestic scenic area brand designs are outdated, resulting in a narrow target audience. Our design aims to appeal to a wider range of people and is more suitable for dissemination in the digital information era. The release of the new brand image has received widespread attention, leading to a new record of tourist visits to Jingtingshan.