Tao Ran
CHINA
Meet Tao Ran - a powerhouse of good design, creativity and innovation based in China. Tao Ran's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Tao Ran's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Packaging and Graphic, Tao Ran's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Tao Ran masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Tao Ran's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe design inspiration of the Year of the Loong Pu'er Tea Gift Box comes from the geographical characteristics of the country of origin (China's Yunnan mountainous area) and its drinking taste; The packaging material uses handmade paper made by local ethnic minorities, which showcases the history and cultural connotations of Pu'er tea with its environmentally friendly, simple, and ever-changing characteristics; The design of packaging graphics and ink illustrations aims to showcase its drinking taste.
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The poster uses simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
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