YATING LIU

Award-winning Designer from China

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YATING LIU

YATING LIU

CHINA

Meet YATING LIU - a powerhouse of good design, creativity and innovation based in China. YATING LIU's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in YATING LIU's impressive haul of 1 A' Design Awards that we showcase here. Spanning across categories such as Graphic, YATING LIU's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, YATING LIU masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores YATING LIU's celebration of creativity and an unyielding quest for innovation.

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Unicorn Rebrand Visual Identity by YATING LIU
Unicorn Rebrand Visual Identity
Unicorn Rebrand Visual Identity
Designer Yating Liu has refreshed a New York Mexican food truck's brand in an experimental project. The design uses vibrant colors and badges to appeal to young students. In the logo, "Uni" represents university, while "Corn" stands for Tacos. The unicorn theme, popular among youth, fits with the brand's weekly introduction of new flavors. The logo creatively combines elements following Spanish grammar. Menu items also include college-related terms, ensuring a unified visual system tied to the brand's essence.
Unicorn Rebrand
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