China Resources Snow Breweries
CHINA
Meet China Resources Snow Breweries - a powerhouse of good design, creativity and innovation based in China. China Resources Snow Breweries's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in China Resources Snow Breweries's impressive haul of 9 A' Design Awards that we showcase here. Spanning across categories such as Packaging, China Resources Snow Breweries's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, China Resources Snow Breweries masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores China Resources Snow Breweries's celebration of creativity and an unyielding quest for innovation.
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Nong Li Beer Packaging
By reviving the brewing recipe of the Yangshao Culture with modern techniques, Nong Li celebrates Chinese brewing tradition and brings consumers closer to this profound history. Embracing classical elegance, the bottle is modeled after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel unearthed in the Yangshao culture site, and adorned with ancient motifs such as ripple patterns. This packaging, rich with historically significant elements, becomes a distinctive hallmark for the brand, and offers a reference for inheriting and innovating Chinese liquor culture.
By reviving the brewing recipe of the Yangshao Culture with modern techniques, Nong Li celebrates Chinese brewing tradition and brings consumers closer to this profound history. Embracing classical elegance, the bottle is modeled after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel unearthed in the Yangshao culture site, and adorned with ancient motifs such as ripple patterns. This packaging, rich with historically significant elements, becomes a distinctive hallmark for the brand, and offers a reference for inheriting and innovating Chinese liquor culture.
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West Lake Beer Packaging
The natural beauty and humanistic heritage of West Lake inspire this beer packaging design. It incorporates iconic sceneries such as Melting Snow at Broken Bridge, Three Ponds Mirroring the Moon, and the mid lake pavilion, serving as a window to showcase the cultural essence of West Lake. The design achieves a harmonious blend of classical and modern elements through the use of seal script in font design, the typography style of Song Dynasty calligraphy, and specialty printing. This imparts the beer with visual appeal and cultural significance that extends beyond its identity as a beverage.
The natural beauty and humanistic heritage of West Lake inspire this beer packaging design. It incorporates iconic sceneries such as Melting Snow at Broken Bridge, Three Ponds Mirroring the Moon, and the mid lake pavilion, serving as a window to showcase the cultural essence of West Lake. The design achieves a harmonious blend of classical and modern elements through the use of seal script in font design, the typography style of Song Dynasty calligraphy, and specialty printing. This imparts the beer with visual appeal and cultural significance that extends beyond its identity as a beverage.
Ken14 Beer Packaging
The packaging for Ken 14 contributes to a green product image through the use of the biobased material, environmentally friendly non woven fabric, and biodegradable renewable paper box. It also takes into account interactive experience, as well as cultural and emotional needs of consumers. By skillfully integrating the natural scene of barley fields in Hulunbuir with elements derived from Chinese old newspaper, the packaging offers consumers an unexpectedly pleasant visual and emotional experience.
The packaging for Ken 14 contributes to a green product image through the use of the biobased material, environmentally friendly non woven fabric, and biodegradable renewable paper box. It also takes into account interactive experience, as well as cultural and emotional needs of consumers. By skillfully integrating the natural scene of barley fields in Hulunbuir with elements derived from Chinese old newspaper, the packaging offers consumers an unexpectedly pleasant visual and emotional experience.
Snow Draft Beer Packaging
Brewed only with water, malt and hops, this Pure Malt Draft Beer is fresh and mellow to taste. The series of package design goes in line with minimalism to emphasize its materials, as well as the self-developed brewing technology. It takes aurora green and pure white as the tones, and further utilizes the and soft line drawings to visually convey the quality of the malt draft beer.
Brewed only with water, malt and hops, this Pure Malt Draft Beer is fresh and mellow to taste. The series of package design goes in line with minimalism to emphasize its materials, as well as the self-developed brewing technology. It takes aurora green and pure white as the tones, and further utilizes the and soft line drawings to visually convey the quality of the malt draft beer.
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Li Beer Packaging
The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also the salamander fish, pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also the salamander fish, pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
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Hainan Beer Packaging
The packaging of Hainan beer is inspired by the local landscape and culture of Hainan. Cultural elements of Hainan are used in both bottle and can range, which includes the woven patterns of local ethnic minorities. The design aims to showcase scenes of Hainan and link Hainan beer to the local culture. Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns.
The packaging of Hainan beer is inspired by the local landscape and culture of Hainan. Cultural elements of Hainan are used in both bottle and can range, which includes the woven patterns of local ethnic minorities. The design aims to showcase scenes of Hainan and link Hainan beer to the local culture. Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns.
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Snow Zero Packaging
Zero is a kind of low-calorie drink. The infinity symbol is used to interpret the concept of midnight as both the end and the beginning. Moreover, figure 0 on the package uses to a 3D liquid metal process, while the illustrations on bottles are designed based on pioneer visual art, representing the low-calorie feature of the product and a futuristic style.
Zero is a kind of low-calorie drink. The infinity symbol is used to interpret the concept of midnight as both the end and the beginning. Moreover, figure 0 on the package uses to a 3D liquid metal process, while the illustrations on bottles are designed based on pioneer visual art, representing the low-calorie feature of the product and a futuristic style.
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Lowen Packaging
Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
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Qinshihuang Cpa Packaging
Qinshihuang CPA, a China Pale Ale, is brewed with the Chinese crops widely planted in Qin Dynasty, and features Chinese twist. The packaging design aims to interpret the pale ale full of Chinese characteristics. Its packaging is designed with lots of elements and patterns related to Qinshihuang, like the flag in Qin Dynasty, and the relief sculpture provides visual texture. The contrast between black and red creates a visual difference.
Qinshihuang CPA, a China Pale Ale, is brewed with the Chinese crops widely planted in Qin Dynasty, and features Chinese twist. The packaging design aims to interpret the pale ale full of Chinese characteristics. Its packaging is designed with lots of elements and patterns related to Qinshihuang, like the flag in Qin Dynasty, and the relief sculpture provides visual texture. The contrast between black and red creates a visual difference.
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