SHOICHIRO TAKEI
JAPAN
Meet SHOICHIRO TAKEI - a powerhouse of good design, creativity and innovation based in Japan. SHOICHIRO TAKEI's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in SHOICHIRO TAKEI's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Packaging, SHOICHIRO TAKEI's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, SHOICHIRO TAKEI masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores SHOICHIRO TAKEI's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowWhen designing this product rusk, the team used worldview of picture books and tried to make the character animals living in the Forest of Rusk as lovely as possible. They set up a character for each flavor, created an episode for each character and put on the back of the package. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural unique shape of rusk made its character look more attractive.
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For creating the bland logo, the team blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
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