Meng Shenhui
CHINA
Meet Meng Shenhui - a powerhouse of good design, creativity and innovation based in China. Meng Shenhui's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Meng Shenhui's impressive haul of 4 A' Design Awards that we showcase here. Spanning across categories such as Graphic, Meng Shenhui's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Meng Shenhui masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Meng Shenhui's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe design leverages large scale walls, integrating the font selection and creative layout of planar text, to shatter the sense of fragmentation caused by large color blocks within the building, as well as the atmosphere of emptiness, rigidity, and lack of vitality. In terms of font application, a classic German font with a century-long history is chosen to echo the German style teaching model of the creative design academy. Specifically, the DIN font, which is the standard for German road signs, is used for the directional text within the space, while other texts employ the Futura font.
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One of the key activities of the 2024 Shenzhen Design Week branch venue Qiaocheng Fang Fun Community Public Art Project Visual Design employs playful typography and abstract artistic graphics combined with vibrant colors to showcase the essence of artistic activities, positioning the events as trendy, enjoyable, and joyful. Its strong visual impact can quickly capture audience attention, while the series of trendy materials enhances interactivity and plays a vital role in image communication.
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The Brand logo combines R and A into a symmetrical design, echoing a reflection in water and embodying the brand's transformation theme. Its interwoven lines reinforce the mirroring effect and are central to the visual, symbolizing integration. The VI system employed uses lines to shape its image across printed materials, products, and spaces, aiming to convey the values of cultural rejuvenation and artistic reimagination. This visual strategy reflects the brand's dedication to both heritage and innovation, with each design element representing a continual renewal in line.
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The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: “ You cannot recognize the shape of a mountain when you stand on it.” When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
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