Gaenyeomsuda Textbook
Gaenyeomsuda was created with the goal of providing students with easy access to math learning materials. The brand name, Gaenyeomsuda, is an abbreviation derived from the phrase "concept is everything in math". This abbreviation encapsulates the brand's identity, emphasizing the importance of concepts in math education. The logo incorporates elements of teen culture, such as abbreviation and customization, to intuitively express the brand's concept: that even challenging math concepts can be studied with joy, just like having a casual chat with a friend.