SIG Design
CHINA
Meet SIG Design - a powerhouse of good design, creativity and innovation based in China. SIG Design's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in SIG Design's impressive haul of 5 A' Design Awards that we showcase here. Spanning across categories such as Interior, SIG Design's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, SIG Design masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores SIG Design's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe fantasy factory with on-site baking as the core selling point, integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store. The design concept FTY was extracted from Factory. F stands for Fair. For large flow of people and rich product categories, the space was planed in the way of a market. T stands for Time. The color of the shop is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). The different You in the mirror is extended to the multi-dimensional interactive device.
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How to highlight Shunde culture and attract young people is difficult. In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color, or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors, and multi-layer materials to form a lively atmosphere and present Shunde culture. Phoenix means auspicious and is also a nickname for Shunde, so the designers took the phoenix as the theme to echo Haocai to express happiness.
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Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced. Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a flexible space experience.
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The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. The optical illusion and the linear composition of waves form a Sephora bay, resulting in a different visual experience. The lines on the black and white columns are extended to the interior of the space, thus forming a natural visual guide.
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Blue Frog provides grilled food and cocktails. The design is required to show modern American cultural features. To create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
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