blackandgold Design (Shanghai) Co., Ltd.
CHINA
Meet blackandgold Design (Shanghai) Co., Ltd. - a powerhouse of good design, creativity and innovation based in China. blackandgold Design (Shanghai) Co., Ltd.'s design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in blackandgold Design (Shanghai) Co., Ltd.'s impressive haul of 10 A' Design Awards that we showcase here. Spanning across categories such as Packaging, blackandgold Design (Shanghai) Co., Ltd.'s work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, blackandgold Design (Shanghai) Co., Ltd. masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores blackandgold Design (Shanghai) Co., Ltd.'s celebration of creativity and an unyielding quest for innovation.
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Mix Milk Tea
To celebrate the Year of Tiger, Nongfu Spring launches a limited gift box for Mix Milk Tea. The idea is inspired by a Chinese nursery rhyme "Beat the Tiger". The packaging is designed as tiger head, while its eyes are replaced by whirls that are the visual asset of the brand. When consumers are holding the box, their fists are right above the tiger, so it looks like the consumers are beating the tiger. Eventually, it can create the interaction between consumers and packaging.
To celebrate the Year of Tiger, Nongfu Spring launches a limited gift box for Mix Milk Tea. The idea is inspired by a Chinese nursery rhyme "Beat the Tiger". The packaging is designed as tiger head, while its eyes are replaced by whirls that are the visual asset of the brand. When consumers are holding the box, their fists are right above the tiger, so it looks like the consumers are beating the tiger. Eventually, it can create the interaction between consumers and packaging.
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Mizone Zero Beverage Packaging
Mizone wants to upgrade its extant Mizone Zero packaging to differentiate this range from Mizone core line. The packaging breaks Mizone's brand-driven design principle by creating an iconic 0 visual hammer to improve the readability of zero sugar. Delicious fruits and number "0" fall into the water, throwing up tall plumes of spray. This impactful key visual gives the consumers a hydration feeling and taste imagination.
Mizone wants to upgrade its extant Mizone Zero packaging to differentiate this range from Mizone core line. The packaging breaks Mizone's brand-driven design principle by creating an iconic 0 visual hammer to improve the readability of zero sugar. Delicious fruits and number "0" fall into the water, throwing up tall plumes of spray. This impactful key visual gives the consumers a hydration feeling and taste imagination.
Mizone Mystery Beverage
When the solar wind encounters with the cold ground, it transfers into starlight galaxy. When the hot and dry summer encounters with refreshing Mizone, it creates a mysterious surprise. Inspired by the mysterious and refreshing aurora, it brings surprise to consumers and gets engaged with them. The blue and green aurora stretches in the dark night sky. The aurora reflects on the cooling iceberg. Consumers seem to be immersed under the aurora, feel the double refreshing feeling from taste and visual, and dispel the heat and boredom of late summer.
When the solar wind encounters with the cold ground, it transfers into starlight galaxy. When the hot and dry summer encounters with refreshing Mizone, it creates a mysterious surprise. Inspired by the mysterious and refreshing aurora, it brings surprise to consumers and gets engaged with them. The blue and green aurora stretches in the dark night sky. The aurora reflects on the cooling iceberg. Consumers seem to be immersed under the aurora, feel the double refreshing feeling from taste and visual, and dispel the heat and boredom of late summer.
Mizone Seasonal Beverage
Mizone has been the leading vitamin drink brand in China for 20 years. It's popular due to its thirst quenching attribute and refreshing taste. To infuse the brand with new excitement, Mizone launches spring and summer limited edition on market. The packaging breaks Mizone's brand-driven design principle by maximizing the appetizing seasonal flavor and seasonal association as well as remaining the brand recognition. The creative concept of spring limited rose grape flavor is spring revival. While for the summer limited tropical fruit flavor, the concept is summer refreshing.
Mizone has been the leading vitamin drink brand in China for 20 years. It's popular due to its thirst quenching attribute and refreshing taste. To infuse the brand with new excitement, Mizone launches spring and summer limited edition on market. The packaging breaks Mizone's brand-driven design principle by maximizing the appetizing seasonal flavor and seasonal association as well as remaining the brand recognition. The creative concept of spring limited rose grape flavor is spring revival. While for the summer limited tropical fruit flavor, the concept is summer refreshing.
Small Satine Kid Milk
Satine enters the kid milk market by launching kid milk Small Satine to meet parents' concern on kid health. To attract kids' attention, an IP character named after Small Satine is created. The illustration shows that he is hanging out with calf on the dairy farm leisurely. On back panel, the introduction of dairy farm is treated in a childish way. The nutrition value is presented clearly on both panel to earn parents' trust. The overall design demonstrates the harmony with nature as well as organic farm environment.
Satine enters the kid milk market by launching kid milk Small Satine to meet parents' concern on kid health. To attract kids' attention, an IP character named after Small Satine is created. The illustration shows that he is hanging out with calf on the dairy farm leisurely. On back panel, the introduction of dairy farm is treated in a childish way. The nutrition value is presented clearly on both panel to earn parents' trust. The overall design demonstrates the harmony with nature as well as organic farm environment.
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Plant Selected Beverage
Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by adding more plant based products to become a vegan nutrition provider. To follow the global vegan trend, Plant Selected should create a new brand image to differentiate itself from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel and attract consumers' attention. Bold and trendy color background is used to create shelf impact.
Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by adding more plant based products to become a vegan nutrition provider. To follow the global vegan trend, Plant Selected should create a new brand image to differentiate itself from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel and attract consumers' attention. Bold and trendy color background is used to create shelf impact.
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Plant Selected Beverage
Plant-based beverage is quite popular among consumers and the market has become highly homogeneous. Blackandgold faced the challenge on how to create differentiation in the market and enhance customer perceived value of soy milk. Compared with the numerous traditional plant-based beverages that usually communicates the ingredients and authenticity in a busy and conventional way, Plant Selected uses the minimalism packaging to convey the core benefit 6g protein per 100ml very clearly as well as to catch consumers attention on shelf.
Plant-based beverage is quite popular among consumers and the market has become highly homogeneous. Blackandgold faced the challenge on how to create differentiation in the market and enhance customer perceived value of soy milk. Compared with the numerous traditional plant-based beverages that usually communicates the ingredients and authenticity in a busy and conventional way, Plant Selected uses the minimalism packaging to convey the core benefit 6g protein per 100ml very clearly as well as to catch consumers attention on shelf.
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Durex Condom
As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. While Durex is the brand that guides consumers to conquer existing barriers to love, therefore, Blackandgold was challenged to create new packaging for Durex Fun and Adventure to overcome this difficulty. By taking advantage of Pixel Art, the new Durex Fun and Adventure packaging looks like a range of game merchandise on the shelf that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.
As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. While Durex is the brand that guides consumers to conquer existing barriers to love, therefore, Blackandgold was challenged to create new packaging for Durex Fun and Adventure to overcome this difficulty. By taking advantage of Pixel Art, the new Durex Fun and Adventure packaging looks like a range of game merchandise on the shelf that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.
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Satine Milk
Satine launches its first ever Jersey milk to enhance its leading image and competitive advantage in the pure milk market. Yili uses the imported Jersey cattle to produce milk instead of using Holstein which is the most common cow in China. As the most premium milk, its packaging should represent luxury and glamour. Therefore, its packaging elements are treated in Art Decto to present British tourist attraction and dairy farm. The artistic style differentiates Satine Jersey Milk from its competitors.
Satine launches its first ever Jersey milk to enhance its leading image and competitive advantage in the pure milk market. Yili uses the imported Jersey cattle to produce milk instead of using Holstein which is the most common cow in China. As the most premium milk, its packaging should represent luxury and glamour. Therefore, its packaging elements are treated in Art Decto to present British tourist attraction and dairy farm. The artistic style differentiates Satine Jersey Milk from its competitors.
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Nestle Ice Cream
Mr. Banana is coming back after retreating from market for over 10 years. The new design alters its way of expression from Rock to Rap to attract young consumers. A pair of sunglasses becomes the visual hammer for packaging and creates a powerful impact in fridge. There are different phrases, one character of which is replaced with the homophone Jiao (meaning banana in Chinese), on each packaging to resonate variant consumers' attitudes towards life. Ideally, consumers can select the packaging, hold it, take selfie and upload it to social media to create a social buzz.
Mr. Banana is coming back after retreating from market for over 10 years. The new design alters its way of expression from Rock to Rap to attract young consumers. A pair of sunglasses becomes the visual hammer for packaging and creates a powerful impact in fridge. There are different phrases, one character of which is replaced with the homophone Jiao (meaning banana in Chinese), on each packaging to resonate variant consumers' attitudes towards life. Ideally, consumers can select the packaging, hold it, take selfie and upload it to social media to create a social buzz.
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