Jin Zhang
CHINA
Meet Jin Zhang - a powerhouse of good design, creativity and innovation based in China. Jin Zhang's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Jin Zhang's impressive haul of 12 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Jin Zhang's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Jin Zhang masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Jin Zhang's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire Now
Passion Fruit Beer
2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, which becomes an important visual element of this package. At the same time, this is a craft beer with a passion fruit flavor. The designer uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops in brewing beer, to create a vibrant scene, highlighting the refreshing taste of passion fruit.
2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, which becomes an important visual element of this package. At the same time, this is a craft beer with a passion fruit flavor. The designer uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops in brewing beer, to create a vibrant scene, highlighting the refreshing taste of passion fruit.
|
|
Yellow Crane Tower Water Packaging
This is a drinking natural spring water produced by the Yellow Crane Tower. The designer uses the method of drawing characters to break the boundary between text and graphics, integrating the 3500 year old culture of Wuhan into the three characters of Yellow Crane Tower, continuously strengthening the brand and urban context. The bottle cap design inspiration comes from the crane driving immortal in White Cloud Yellow Crane, conveying the immortal charm of the Yellow Crane Tower.
This is a drinking natural spring water produced by the Yellow Crane Tower. The designer uses the method of drawing characters to break the boundary between text and graphics, integrating the 3500 year old culture of Wuhan into the three characters of Yellow Crane Tower, continuously strengthening the brand and urban context. The bottle cap design inspiration comes from the crane driving immortal in White Cloud Yellow Crane, conveying the immortal charm of the Yellow Crane Tower.
|
|
|
Jinlongquan Beer Packaging
Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.
Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.
|
|
|
Hao Prawns Seasoning Packaging
Designers use a large area of white to distinguish themselves from other similar products, using a combination of familiar poker characters and crayfish to make consumers feel familiar; Because the Chinese characters of the brand name are easy to pronounce incorrectly, the designer designed the brand's English logo using Chinese pinyin annotations. Adding the tone makes it easier to pronounce the brand name correctly, and the tone shape is like a check mark, forming an auxiliary graphic for the brand.
Designers use a large area of white to distinguish themselves from other similar products, using a combination of familiar poker characters and crayfish to make consumers feel familiar; Because the Chinese characters of the brand name are easy to pronounce incorrectly, the designer designed the brand's English logo using Chinese pinyin annotations. Adding the tone makes it easier to pronounce the brand name correctly, and the tone shape is like a check mark, forming an auxiliary graphic for the brand.
|
|
|
Tsingtao 9 Degrees Beer Packaging
Tsingtao Beer is one of the most famous beer brands in China. On the basis of highlighting the brand, the brand side needs to show the local characteristics of each province. The designer uses Hubei's most representative "Yellow Crane Tower" to show the local characteristics. In addition, Xiangyun, Crane, and the bottleneck "Phoenix Feather" (Hubei is very fond of Phoenix) make the whole picture more flexible; At the same time, highlight the "9 degree", the biggest selling point of the product, to effectively promote sales.
Tsingtao Beer is one of the most famous beer brands in China. On the basis of highlighting the brand, the brand side needs to show the local characteristics of each province. The designer uses Hubei's most representative "Yellow Crane Tower" to show the local characteristics. In addition, Xiangyun, Crane, and the bottleneck "Phoenix Feather" (Hubei is very fond of Phoenix) make the whole picture more flexible; At the same time, highlight the "9 degree", the biggest selling point of the product, to effectively promote sales.
|
|
|
Huanghelou Beer Packaging
The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers.
The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers.
|
|
|
Jinlongquan Beer Gift Box
This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people, including young people, of their memories and achieve good emotional interaction. The designer used corrugated cardboard box to design, which is practical, environment-friendly and cost saving. At the same time, he skillfully opened three round holes on the front of the gift box, which can intuitively see different types of beer products inside, achieving a three-layer design of emotion, environmental protection and function.
This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people, including young people, of their memories and achieve good emotional interaction. The designer used corrugated cardboard box to design, which is practical, environment-friendly and cost saving. At the same time, he skillfully opened three round holes on the front of the gift box, which can intuitively see different types of beer products inside, achieving a three-layer design of emotion, environmental protection and function.
|
|
|
Golden Cat Beer
This is a beer for night consumption. The designer has selected the cat that consumers like very much as the main image to design, so that the beer can quickly establish emotional connection with consumers while increasing the intimacy. At the same time, the cat that likes night activities is very consistent with the consumption time (night consumption) positioning of this wine. Finally, the designer also used classic European patterns for decoration, making the whole beer label full of delicacy.
This is a beer for night consumption. The designer has selected the cat that consumers like very much as the main image to design, so that the beer can quickly establish emotional connection with consumers while increasing the intimacy. At the same time, the cat that likes night activities is very consistent with the consumption time (night consumption) positioning of this wine. Finally, the designer also used classic European patterns for decoration, making the whole beer label full of delicacy.
|
|
|
Ying Hua Qing Su Packaging
The front of the gift box is covered with cherry blossoms, matching with the landmark buildings in Wuhan, showing the vitality of spring and local characteristics. The swallow with love letter gives the picture romantic emotion, the characters in the 1990s add a sense of retro, highlighting the characteristics of the century old craftsmanship of the brand. The inner box design can be cleverly folded into the shape of cherry blossom, which matches with the blue bottom box of the lake, forming the aesthetic feeling of Cherry Blossom falling on the lake.
The front of the gift box is covered with cherry blossoms, matching with the landmark buildings in Wuhan, showing the vitality of spring and local characteristics. The swallow with love letter gives the picture romantic emotion, the characters in the 1990s add a sense of retro, highlighting the characteristics of the century old craftsmanship of the brand. The inner box design can be cleverly folded into the shape of cherry blossom, which matches with the blue bottom box of the lake, forming the aesthetic feeling of Cherry Blossom falling on the lake.
|
|
|
Xiaoxiancao Tea Bag
Through the study of the origin of tea bags, the designer determined the story in the Tang Dynasty, and took the tea drinking with the sleeves covering the mouth as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Through the study of the origin of tea bags, the designer determined the story in the Tang Dynasty, and took the tea drinking with the sleeves covering the mouth as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
|
|
|
Zhu Xixi Gift Box
2022 is the year of the tiger in the Chinese lunar calendar. The most direct way is to use tiger graphics. The designer uses the similar pronunciation of tiger and blessing in Chinese, and uses five tigers to express wu fu lin men (a Chinese idiom, commonly used in New Years). use idioms and graphics to form double New Year's blessings. Bold orange and green contrasting colors make the whole package more stylish. The box can be used as a decorative painting, and at the same time, there is a colorable tiger picture for people to interact.
2022 is the year of the tiger in the Chinese lunar calendar. The most direct way is to use tiger graphics. The designer uses the similar pronunciation of tiger and blessing in Chinese, and uses five tigers to express wu fu lin men (a Chinese idiom, commonly used in New Years). use idioms and graphics to form double New Year's blessings. Bold orange and green contrasting colors make the whole package more stylish. The box can be used as a decorative painting, and at the same time, there is a colorable tiger picture for people to interact.
|
|
|
Jinlongquan Yanzhi Packaging
Jinlongquan brand has been in Hubei for more than 40 years. This time, it creates a series of beer that can represent Hubei culture. The designer uses Chinese calligraphy to express the dialect culture. At the same time, he paints the most representative buildings and water system in Hubei (Hubei has the reputation of being a province with thousands of lakes), characters and consumption scenes, and integrates more flavor of life and sense of fashion. People can talk about the dialect on the bottle. Take a look at your hometown in the illustration to enhance the interaction with consumers.
Jinlongquan brand has been in Hubei for more than 40 years. This time, it creates a series of beer that can represent Hubei culture. The designer uses Chinese calligraphy to express the dialect culture. At the same time, he paints the most representative buildings and water system in Hubei (Hubei has the reputation of being a province with thousands of lakes), characters and consumption scenes, and integrates more flavor of life and sense of fashion. People can talk about the dialect on the bottle. Take a look at your hometown in the illustration to enhance the interaction with consumers.
|
|
|