Xuguang Zhu
CHINA
Meet Xuguang Zhu - a powerhouse of good design, creativity and innovation based in China. Xuguang Zhu's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Xuguang Zhu's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Graphic, Xuguang Zhu's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Xuguang Zhu masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Xuguang Zhu's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe rock art of the Holan Mountains is a cultural heritage of China and the world. It is gradually disappearing under ecological destruction. This designer plans to organise a digital art festival on the theme of Cross at Holan Mountain. They modernise the ancient rock paintings and express the theme through special materials so that this culture can be disseminated and applied in contemporary times, bringing into play the contemporary values of the ancient culture.
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This work reflects the fact that in today's society people are used to relying on other people's experiences to guide their behaviour, such as choosing places to visit from ins. This phenomenon results in the repetition of other people's experiences, a kind of second-hand life. This element in the poster design is transformed from scattered fragments of information into a process that has been manually organised, metaphorically representing the process of people acquiring experiences. In this way, people are urged to be careful about fetishism and not to be led by fragmented information.
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