sxdesign
CHINA
Meet sxdesign - a powerhouse of good design, creativity and innovation based in China. sxdesign's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in sxdesign's impressive haul of 15 A' Design Awards that we showcase here. Spanning across categories such as Robotics, Graphic, HVAC, Kitchenware and Pet Care, sxdesign's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, sxdesign masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores sxdesign's celebration of creativity and an unyielding quest for innovation.
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Widgtech Ashman Photovoltaic Cleaning Car
Widgtech Ashman is an intelligent solar panel cleaning vehicle, equipped with a pure electric-driven tracked chassis and intelligent pathfinding function. It has a centrally located 200-liter water storage tank, which supports cleaning operations for thousands of square meters of panels. The mechanical arm has six degrees of freedom, and is equipped with an image recognition module, atomizing water sprayer, and cleaning brush head. The image recognition module analyzes the cleanliness of the solar panels and controls the mechanical arm to perform cleaning operations.
Widgtech Ashman is an intelligent solar panel cleaning vehicle, equipped with a pure electric-driven tracked chassis and intelligent pathfinding function. It has a centrally located 200-liter water storage tank, which supports cleaning operations for thousands of square meters of panels. The mechanical arm has six degrees of freedom, and is equipped with an image recognition module, atomizing water sprayer, and cleaning brush head. The image recognition module analyzes the cleanliness of the solar panels and controls the mechanical arm to perform cleaning operations.
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Tang Da Li Brand Identity
To express TangDaLi's unique brand value, this design merges classical and modern elements, resonating with the Tang Dynasty's diversity and openness. It plays on the pun between Tang and sugar, presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and frameworks for a vibrant, compelling brand impression. Through the synergy of brand name, visuals and eco-friendly design, this design conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing, strengthens consumer bonds and enhances profit.
To express TangDaLi's unique brand value, this design merges classical and modern elements, resonating with the Tang Dynasty's diversity and openness. It plays on the pun between Tang and sugar, presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and frameworks for a vibrant, compelling brand impression. Through the synergy of brand name, visuals and eco-friendly design, this design conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing, strengthens consumer bonds and enhances profit.
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Compact Pro Air Purifier
After systematic optimization, designers resculpted the shape of the fan runner in Compact Pro and determined that a square proportion would be better. This improves the performance by 50 percent while making better use of space and arranges the electronics more compactly. In design, the floating table-shaped interaction area with breathing light creates the visual center. The various parts are integrated by a high-order surfaces transition surrounded. The minimalist, neutral style conveys an inclusive ethos.
After systematic optimization, designers resculpted the shape of the fan runner in Compact Pro and determined that a square proportion would be better. This improves the performance by 50 percent while making better use of space and arranges the electronics more compactly. In design, the floating table-shaped interaction area with breathing light creates the visual center. The various parts are integrated by a high-order surfaces transition surrounded. The minimalist, neutral style conveys an inclusive ethos.
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Compact Tower Air Purifier and Sterilizer
Credit to the CFD tests over 1000 times, the designers create a new centrifugal fan that can significantly reduce the air duct volume with the same performance, and help combine UV disinfection lamps compactly. Following the structure and function, the appearance presents a minimalist style and expresses the working principle of the product. A hemisphere on the top edge not only shapes the control panel, indicator and visual center, but also provides novelty through its asymmetry.
Credit to the CFD tests over 1000 times, the designers create a new centrifugal fan that can significantly reduce the air duct volume with the same performance, and help combine UV disinfection lamps compactly. Following the structure and function, the appearance presents a minimalist style and expresses the working principle of the product. A hemisphere on the top edge not only shapes the control panel, indicator and visual center, but also provides novelty through its asymmetry.
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Mamba Chiliast Brand Identity
Mamba Chiliast (MC) is a basketball community for Kobe Bryant's fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. The eye in the logo, representing the Mamba, with the letters M and C combine to form the hexagonal shape, which stimulates deeper collective memories about religion, organization, and energy. This design helps the community build the spiritual and powerful brand image.
Mamba Chiliast (MC) is a basketball community for Kobe Bryant's fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. The eye in the logo, representing the Mamba, with the letters M and C combine to form the hexagonal shape, which stimulates deeper collective memories about religion, organization, and energy. This design helps the community build the spiritual and powerful brand image.
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Sxdesign Brand Identity
The designers of sxdesign decide to use the collective memories of human languages to convey the brand opinion. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
The designers of sxdesign decide to use the collective memories of human languages to convey the brand opinion. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
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Gua Gua Xing Qiu Brand Identity
Designers discovered that most young people purchase lottery tickets out of social necessity and a desire for excitement amidst monotony. Based on this, in the brand design process, designers proposed a brand name that is catchy and has the potential to foster community. In the logo, by simplifying strokes and changing structures, the wordmark presents an unfamiliarity and surprise while ensuring readability. The brand graphics reference elements of the logo and scratch-off lottery tickets. The entire visual system collectively portrays a scratch-off world filled with fun and excitement.
Designers discovered that most young people purchase lottery tickets out of social necessity and a desire for excitement amidst monotony. Based on this, in the brand design process, designers proposed a brand name that is catchy and has the potential to foster community. In the logo, by simplifying strokes and changing structures, the wordmark presents an unfamiliarity and surprise while ensuring readability. The brand graphics reference elements of the logo and scratch-off lottery tickets. The entire visual system collectively portrays a scratch-off world filled with fun and excitement.
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Shan Yi Brand Design
In order to create a unified brand image from the inside out, the logo is filled in a shield shape indicating protection of agriculture and supporting farmers. Lines inside logo form letter S and Y, which can be read as brand name. Furthermore, inside shield shape there are tracks left on the ground and ear of wheat growing in the field, making brand image and customers bond together. Usually a brand of agricultural machine in China tends to use concrete image like leaves, rivers or mountains. Using abstract image can be rather rare but show confidence.
In order to create a unified brand image from the inside out, the logo is filled in a shield shape indicating protection of agriculture and supporting farmers. Lines inside logo form letter S and Y, which can be read as brand name. Furthermore, inside shield shape there are tracks left on the ground and ear of wheat growing in the field, making brand image and customers bond together. Usually a brand of agricultural machine in China tends to use concrete image like leaves, rivers or mountains. Using abstract image can be rather rare but show confidence.
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Compact Air Purifier
The compact air purifier solves the air quality problems faced by people in developing regions and satisfies the low income and life pressure of the target population. It merges some internal parts and appearance parts, which makes the product smaller, low cost, decent performance and timeless. Therefore, it can integrate multiple types of small interiors to suit the living conditions of target customers. The curve above the front side reveals the receivers that are compatible with various infrared remote controls, thus forming the overall visual center.
The compact air purifier solves the air quality problems faced by people in developing regions and satisfies the low income and life pressure of the target population. It merges some internal parts and appearance parts, which makes the product smaller, low cost, decent performance and timeless. Therefore, it can integrate multiple types of small interiors to suit the living conditions of target customers. The curve above the front side reveals the receivers that are compatible with various infrared remote controls, thus forming the overall visual center.
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Jing Yin Li Brand Design
Jing Yin Li is a new clothes cleaning and care brand at Chinese market, focusing on providing healthy and slightly luxury lifestyle. It means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching and holding sense of reliability and firmness. By using simple geometric shapes like circles and squares, the logo is simple for consumers to recognize and remember. Meanwhile, for Chinese people, they can read brand name from it, which helps this graphic strongly connected with the brand.
Jing Yin Li is a new clothes cleaning and care brand at Chinese market, focusing on providing healthy and slightly luxury lifestyle. It means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching and holding sense of reliability and firmness. By using simple geometric shapes like circles and squares, the logo is simple for consumers to recognize and remember. Meanwhile, for Chinese people, they can read brand name from it, which helps this graphic strongly connected with the brand.
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Carbon Research Brand Design
Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, logo's line connections merge the earth's latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, logo's line connections merge the earth's latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
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Glacier Food Washing Machine
Glacier is a kitchen food cleaner that can remove residual pesticides, heavy metals, fertilizers and bacteria. Glacier is designed to express high-quality life attitude. The machine uses abstract polygons and large instruction lights to construct images of natural glaciers, reflecting purity and stability. The use of a large area of transparent PC material brings a rich sense of layering and overall appeal to the body.
Glacier is a kitchen food cleaner that can remove residual pesticides, heavy metals, fertilizers and bacteria. Glacier is designed to express high-quality life attitude. The machine uses abstract polygons and large instruction lights to construct images of natural glaciers, reflecting purity and stability. The use of a large area of transparent PC material brings a rich sense of layering and overall appeal to the body.
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The Natural Fountain Driking Dispenser for Pets
The Natural Fountain adopts a timeless, non-artificial design language, showing the modern people's attitude of pursuing a cozy lifestyle. The soft top surface creates a puddle and conveys the pure concept of minimalism. The process of pets drinking from the puddle reminds people of a natural way of life. The product embodies the primitive connection between humans, pets and nature. Meanwhile, it is equipped with UV sterilization and water circulation filter system. Therefore, it provides a healthy way for pets to drink water.
The Natural Fountain adopts a timeless, non-artificial design language, showing the modern people's attitude of pursuing a cozy lifestyle. The soft top surface creates a puddle and conveys the pure concept of minimalism. The process of pets drinking from the puddle reminds people of a natural way of life. The product embodies the primitive connection between humans, pets and nature. Meanwhile, it is equipped with UV sterilization and water circulation filter system. Therefore, it provides a healthy way for pets to drink water.
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Dodoshine Brand Design
DodoShine is designed for home appliance brands that use UV sterilization technology. The name is a reference to the Chinese habit of using sunlight to kill germs, promoting a healthy lifestyle and cleverly incorporating ultraviolet technology. Simple font as the Logo, can facilitate the brand recognition. On top of the bold sans serif typeface, the logo adds the serif element favored by fashion brands. Such a design can make the brand present a sunny and slightly fashionable image, helping the brand to accurately position in the market segment.
DodoShine is designed for home appliance brands that use UV sterilization technology. The name is a reference to the Chinese habit of using sunlight to kill germs, promoting a healthy lifestyle and cleverly incorporating ultraviolet technology. Simple font as the Logo, can facilitate the brand recognition. On top of the bold sans serif typeface, the logo adds the serif element favored by fashion brands. Such a design can make the brand present a sunny and slightly fashionable image, helping the brand to accurately position in the market segment.
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Air Btn UI Elements
The purpose of the UI elements is to quickly convey complex functions. This design of the general consensus symbol immediately conveys the meaning of the product's function. These UI elements not only represent user communication, but also meet the manufacturing requirements of various products. The different strokes of the outline give the UI elements a delicate feel and also create an integrated visual framework for the product line. These UI elements improve the user experience and reflect the quality of the product and enhance the brand image.
The purpose of the UI elements is to quickly convey complex functions. This design of the general consensus symbol immediately conveys the meaning of the product's function. These UI elements not only represent user communication, but also meet the manufacturing requirements of various products. The different strokes of the outline give the UI elements a delicate feel and also create an integrated visual framework for the product line. These UI elements improve the user experience and reflect the quality of the product and enhance the brand image.
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