Chao Yang
Meet Chao Yang - a powerhouse of good design, creativity and innovation based in . Chao Yang's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Chao Yang's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Graphic, Chao Yang's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Chao Yang masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Chao Yang's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowImpression West Lake is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries. In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
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The design of this brand logo and visual communication image is the integration of Chinese culture and Western culture, and the redesign of Chinese characters, presenting a brand style with the integration of eastern and Western aesthetics. In the development of auxiliary graphics, the concept of logo design is applied to integrate Chinese culture and art with western culture and art. The visual communication design of this brand makes it have a unique style.
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