Paul Meeuwsen
AUSTRALIA
Meet Paul Meeuwsen - a powerhouse of good design, creativity and innovation based in Australia. Paul Meeuwsen's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Paul Meeuwsen's impressive haul of 1 A' Design Awards that we showcase here. Spanning across categories such as Graphic, Paul Meeuwsen's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Paul Meeuwsen masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Paul Meeuwsen's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowIt first embarked on a journey of discovery, talking to customers about what they liked about Beat Coffee and what they cared about. Once it had a picture of who are customers were and their motivations it could create a brand strategy and positioning. The positioning manifested itself an a the strap line Serious Fun Coffee. This set the tone of voice for the brand and allowed the creative team to play with fun, music and coffee . The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
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