SAIC and Star
GERMANY
Meet SAIC and Star - a powerhouse of good design, creativity and innovation based in Germany. SAIC and Star's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in SAIC and Star's impressive haul of 1 A' Design Awards that we showcase here. Spanning across categories such as Interface, SAIC and Star's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, SAIC and Star masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores SAIC and Star's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowSAIC's brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
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