SAIC and Star
GERMANY
Meet SAIC and Star - a powerhouse of good design, creativity and innovation based in Germany. SAIC and Star's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in SAIC and Star's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Interface, SAIC and Star's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, SAIC and Star masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores SAIC and Star's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe MG app is a mobile and watch companion for car owners. The main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
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SAIC's brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
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