Fong Lok Kee Rocky
HONG KONG (CHINA)
Meet Fong Lok Kee Rocky - a powerhouse of good design, creativity and innovation based in Hong Kong (China). Fong Lok Kee Rocky's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Fong Lok Kee Rocky's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Movie, Fong Lok Kee Rocky's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Fong Lok Kee Rocky masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Fong Lok Kee Rocky's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowFor each of these pieces in this video montage, designer focused on the ambience of the scenes. He wished to create a sense of "flowing", like "running water" in the river, by looping the movement of the objects in a fluent way and built an atmosphere which the audience could immerse their emotions in. For most of the pieces, designer made the shot very wide. Most of the objects were very small and far. Designer wished the audience could have the feeling that they were standing right inside the scene when they were watching it.
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The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, people are tired and felt dejected. The music video is for delivering the message of the song, which is about how people react when facing difficult time. When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life.
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Designer creates this animation for the 2020 Winter. The story is inspired by a new report in 2019. A hungry and exhausted young polar bear was spotted wandering in the suburbs of the Siberian industrial city of Norilsk this week, hundreds of miles from its usual habitat. By creating this short animation, designer wishes to give a warm remind to the world that there are always something, some creatures, being neglected, no matter during good or harsh time. He focused on the ambience and the mood of the scene. He wants to try letting the music be the story dialogues. The whole atmosphere created be the characters.
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