Centrick
INDIA
Meet Centrick - a powerhouse of good design, creativity and innovation based in India. Centrick's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Centrick's impressive haul of 4 A' Design Awards that we showcase here. Spanning across categories such as Advertising, Web, Mobile and Graphic, Centrick's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Centrick masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Centrick's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowVespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.
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Lifelong Online is an e-commerce website created for the presentation and sale of high value consumer products. The design follows a minimal visual style, with core navigation, secondary navigation and tickers placed along the F shaped pattern used to read web content. Category tags and filters were redesigned as a multi grid system that explains each collection. Carousels highlight product features and tickers deliver information quickly. Open space and a simplified information architecture reduce clutter and support faster purchase decisions.
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Career Science is a mobile learning application for students and entry level professionals. The interface is based on familiar everyday apps, so navigation feels intuitive. The course menu is arranged like a music playlist, and complex analysis is explained with simple graphics. Career progress is shown as a map that branches into new opportunities. Leaderboards follow game formats, and opportunities are presented as collectible cards. Screens use a 16x9 ratio and adapt to different devices. The intent is to make career learning clear and playful.
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Naturally Fluid is a brand identity created for an international film festival about nature. The identity uses a fluid design language that can present the festival themes together or highlight each theme on its own. Every element was hand drawn and painted with watercolours, then digitised and combined to resemble a collage of nature. A geometric sans-serif typeface accompanies the raw illustrations. Brand marks and word marks support recognition. The system was designed digital first to render on mobile devices and social media.
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