longsheng zhong

Award-winning Designer from China

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longsheng zhong

longsheng zhong

CHINA

Meet longsheng zhong - a powerhouse of good design, creativity and innovation based in China. longsheng zhong's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in longsheng zhong's impressive haul of 1 A' Design Awards that we showcase here. Spanning across categories such as Packaging, longsheng zhong's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, longsheng zhong masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores longsheng zhong's celebration of creativity and an unyielding quest for innovation.

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Landscape Toothpaste Package by Longsheng Zhong
Landscape Toothpaste Package
Landscape Toothpaste Package
In order to reflect the uniqueness of the product, he used two landscapes of the birthplace of the brand: Guilin Lijiang River and terraced fields, and described the birthplace in traditional Chinese painting style, thus showing the origin and nature of the product. The product packaging did not overemphasize the effect, but aroused emotional resonance. The scenery of Guilin is the back of the 20-yuan banknote familiar to Chinese consumers. Everyone has a cognition and familiar scene that appears on the product packaging to resonate well with consumers.
Landscape
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