Ralf Kauffmann
GERMANY
Meet Ralf Kauffmann - a powerhouse of good design, creativity and innovation based in Germany. Ralf Kauffmann's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Ralf Kauffmann's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Advertising, Ralf Kauffmann's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Ralf Kauffmann masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Ralf Kauffmann's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowTarget is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.
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The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.
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