Li Wei and Reform
CHINA
Meet Li Wei and Reform - a powerhouse of good design, creativity and innovation based in China. Li Wei and Reform's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Li Wei and Reform's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Li Wei and Reform's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Li Wei and Reform masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Li Wei and Reform's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe design inspiration for this product comes from the famous Wormhole theory and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
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Chinese Taoism has a concept: "where there are people, there is Jianghu". In China, the word "Jianghu" has always been associated with the image of a Chinese traditional swordsman. Therefore, designers adopted the bionic design and took "token" as the symbol to make the work appear chivalrous and young. The illustration on the tape around the bottle is about a swordsman growing from a rookie to a truly mature swordsman. The bottle cap is designed as a tiger head to enhance its chivalrous spirit.
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A message about "happiness" was delivered in this product. The body of the bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
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