chao xu
CHINA
Meet chao xu - a powerhouse of good design, creativity and innovation based in China. chao xu's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in chao xu's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Packaging and Graphic, chao xu's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, chao xu masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores chao xu's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe design is to promote the orange, named winter naval, produced from an organic farm. The package includes two sizes of cardboard boxes, information card, envelope for orange peeler. The winter naval can only be picked after the baptism of the four seasons. the challenge of the design is to illustrate the significance of the elongated growth routine and different form of an orange tree during four seasons on the package. The design team came up with a drawing that was inspired by the tale of jack and beanstalk. Emphases on the notion of harmony between nature and mankind.
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Happiness mooncake package is a set of gift pack, which consist five boxes with different structure and graphics. The Inbetween Creative design team depicted an image of how local people celebrate Mid autumn festival, by using Chinese style illustration. The illustration demonstrates local buildings and Mid-autumn activities, such as racing dragon boat, beating drums. This gift pack design does not only act as a food container but also a souvenir to promote the culture of Shien city.
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This is a brand design for a new luxury resort, built on top of Huangbai mountain in Hunan Province. The aim of this project is to combine traditional Chinese aesthetic with Western simplicity into branding design. The design team extracted the rich characteristics of animals and plants in Huangbai mountain and designed a crane shape logo using traditional Chinese painting technique, the feather of cranes had been simplified into a design pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), and made all the design elements looks harmonious.
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