Youjia Gu
CHINA
Meet Youjia Gu - a powerhouse of good design, creativity and innovation based in China. Youjia Gu's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Youjia Gu's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Graphic, Youjia Gu's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Youjia Gu masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Youjia Gu's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers. The designers chose the form of black and white silent film as the carrier, which is funny and ironic. Combined with the series of illustrations of the inner theater, a fun interactive emotional dining scene that can be felt, photographed and resonated, so that the space as the carrier of the brand accurately conveys the brand concept.
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Through the cooperation of visual system and spatial system, designers create a brand tonality with differentiation and symbiosis of dining demand and emotional demand. In the visual system, a series of circular objects, such as stars and wool balls, are used to create the concept of universe and planet. With the current popular light orange and blue-green, a lovely and fashionable visual style that conforms to the psychology of female consumers is formed.
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