Cheng Tian Sheng
CHINA
Meet Cheng Tian Sheng - a powerhouse of good design, creativity and innovation based in China. Cheng Tian Sheng's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Cheng Tian Sheng's impressive haul of 4 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Cheng Tian Sheng's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Cheng Tian Sheng masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Cheng Tian Sheng's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowFocusing on traditional Chinese arch bridges and landscape aesthetics, this premium Baijiu packaging features a rainbow inspired theme. It combines intangible cultural heritage craftsmanship with modern manufacturing, balancing cultural preservation and commercial viability. Drawing inspiration from arch bridges, the curved body is made of high borosilicate crystal glass. Paired with gilded metal eaves, the transparent material allows a vivid display of the liquor, uniting structural aesthetics with practical functionality seamlessly.
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Refactoring the font of Golden Sands Returning to Sand and incorporating elements of water, soil, air, grain, and micro, integrating Guizhou culture and brewing scenes. The bottle cap imitates the national liquor door, paired with drip patterns and annual rings; Bottleneck design with mountain and water patterns; The innovative cutting surface of the bottle is highlighted with illustrated fonts, and the unique charm is displayed with black tones and biodegradable wood chips and bark.
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The design draws inspiration from mountains. It unifies shape, vision, and structure in full design logic. It highlights the natural feature of rock-sourced mineral water. With artistic design, it delivers premium texture and eco-friendly value to form unique packaging. The design challenge was the large scale production of custom shaped bottles. The team optimized preform and blow molding processes to balance filling efficiency and structural durability.
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The cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.
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