Hong Kong Trade Development Council
HONG KONG (CHINA)
Meet Hong Kong Trade Development Council - a powerhouse of good design, creativity and innovation based in Hong Kong (China). Hong Kong Trade Development Council's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Hong Kong Trade Development Council's impressive haul of 9 A' Design Awards that we showcase here. Spanning across categories such as Event, Hong Kong Trade Development Council's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Hong Kong Trade Development Council masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Hong Kong Trade Development Council's celebration of creativity and an unyielding quest for innovation.
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Centrestage 2022 Event Organiser Space
Asia's premier fashion event Centrestage was held from 9 - 11 Sep 2022. The extravaganza brought together more than 240 fashion brands from 15 countries and regions, offering visitors a trip through numerous phygital experiences, including visits to the metaverse. A number of different interactive experiences were featured at the fairground. The Centreverse, jointly developed by Microsoft AltspaceVR and Mirum, where visitors can create their own fashion avatars and interact with others in a virtual world.
Asia's premier fashion event Centrestage was held from 9 - 11 Sep 2022. The extravaganza brought together more than 240 fashion brands from 15 countries and regions, offering visitors a trip through numerous phygital experiences, including visits to the metaverse. A number of different interactive experiences were featured at the fairground. The Centreverse, jointly developed by Microsoft AltspaceVR and Mirum, where visitors can create their own fashion avatars and interact with others in a virtual world.
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Centrestage 2023 Event Organiser Space
Centrestage is an annual fashion event organized by the Hong Kong Trade Development Council (HKTDC), featuring runway shows, curated presentations, interactive seminars, and forums on fashion trends and sustainability. This year, they utilized artificial intelligence (AI) to create AI models and integrate them into the overall venue design, appearing throughout the fairground and showcasing various designers' collections. The exhibition hall has been meticulously crafted to create an extraordinary visual and digital experience.
Centrestage is an annual fashion event organized by the Hong Kong Trade Development Council (HKTDC), featuring runway shows, curated presentations, interactive seminars, and forums on fashion trends and sustainability. This year, they utilized artificial intelligence (AI) to create AI models and integrate them into the overall venue design, appearing throughout the fairground and showcasing various designers' collections. The exhibition hall has been meticulously crafted to create an extraordinary visual and digital experience.
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Centrestage 2021 Event Organization Space
The annual event Centrestage returned physically to the HK Convention and Exhibition Centre, housing over 220 contemporary fashion brands within a 9000m2 space. To uplift the overall ambiance of the show, a dreamlike futuristic multi-purpose welcome space of 600m2 was created. The space was used for opening receptions, and fashion presentations as well as an introductory experience area in default mode. Under the theme of Chapter Infinity, meaning a new era of infinite possibilities, a space was created to give a glimpse of the latest fashion innovation both digitally and physically.
The annual event Centrestage returned physically to the HK Convention and Exhibition Centre, housing over 220 contemporary fashion brands within a 9000m2 space. To uplift the overall ambiance of the show, a dreamlike futuristic multi-purpose welcome space of 600m2 was created. The space was used for opening receptions, and fashion presentations as well as an introductory experience area in default mode. Under the theme of Chapter Infinity, meaning a new era of infinite possibilities, a space was created to give a glimpse of the latest fashion innovation both digitally and physically.
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Hong Kong Book Fair 2022 Public Exhibition
As the first large-scale event in 2022, the 32nd Hong Kong Book Fair and associated events brought together more than 700 exhibitors offering a diverse experience for shoppers. Adopting "Inspirational and Motivational Reading" as the Theme of the Year, the Book Fair introduces some of the inspirational authors and books of this genre to readers, aiming to bring Hong Kong citizens together and encourage them to seek out motivational books that can empower them to face the challenges ahead, and to emerge stronger after the pandemic.
As the first large-scale event in 2022, the 32nd Hong Kong Book Fair and associated events brought together more than 700 exhibitors offering a diverse experience for shoppers. Adopting "Inspirational and Motivational Reading" as the Theme of the Year, the Book Fair introduces some of the inspirational authors and books of this genre to readers, aiming to bring Hong Kong citizens together and encourage them to seek out motivational books that can empower them to face the challenges ahead, and to emerge stronger after the pandemic.
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The Multiverse Introductory Passageway
The Salon de TE hall was as a marketing component for the Hong Kong Watch and Clock Fair that showcased 140 international watch bands. A 745m2 introductory passageway with a multi-purpose space for product launches, presentations and cocktail receptions was required for this hall. To evoke feelings of new discovery for the visitors, an abstract concept was created under the title The Multiverse. From this a series of spatial installations was developed to depict the subconscious and visceral journey of an imaginary artisan watchmaker.
The Salon de TE hall was as a marketing component for the Hong Kong Watch and Clock Fair that showcased 140 international watch bands. A 745m2 introductory passageway with a multi-purpose space for product launches, presentations and cocktail receptions was required for this hall. To evoke feelings of new discovery for the visitors, an abstract concept was created under the title The Multiverse. From this a series of spatial installations was developed to depict the subconscious and visceral journey of an imaginary artisan watchmaker.
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Neon Nights Event Organiser Space
To uplift the image of the 2019 HK Fashion Week (Spring/Summer) a concept titled Neon Nights was developed, by mixing fashion industry latest colour trends into elements of retro Hong Kong nighttime neon street scenes. Three areas were given by the organizer to enhance this trade fair into a marketing show. First, a welcome installation at the venue main entrance, followed by the exhibition hall main entry. Then inside the hall, a 300 m2 multi-functional communal space was created for fashion shows, seminars and informal meetings activities etc.
To uplift the image of the 2019 HK Fashion Week (Spring/Summer) a concept titled Neon Nights was developed, by mixing fashion industry latest colour trends into elements of retro Hong Kong nighttime neon street scenes. Three areas were given by the organizer to enhance this trade fair into a marketing show. First, a welcome installation at the venue main entrance, followed by the exhibition hall main entry. Then inside the hall, a 300 m2 multi-functional communal space was created for fashion shows, seminars and informal meetings activities etc.
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Future Tribes Event Organiser Space
Held in Hong Kong, Centrestage housed 240 fashion brands within a 9000m2 area. To uplift the image of this show, the concept Future Tribe was used to reflect the event’s mission in discovering Asia’s latest contemporary fashion brands. A visual narrative was developed by studying a mix of traditional cultural roots, together with symbolism from various belief systems such as body tattoos, runes, hierographic and then intermixed with new technology. The entry concourse, along with the exhibition hall’s central display and catwalk were given for this image uplift.
Held in Hong Kong, Centrestage housed 240 fashion brands within a 9000m2 area. To uplift the image of this show, the concept Future Tribe was used to reflect the event’s mission in discovering Asia’s latest contemporary fashion brands. A visual narrative was developed by studying a mix of traditional cultural roots, together with symbolism from various belief systems such as body tattoos, runes, hierographic and then intermixed with new technology. The entry concourse, along with the exhibition hall’s central display and catwalk were given for this image uplift.
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Inside Out Design Event
DesignInspire was a 3 day exhibition event set in Hong Kong and dedicated to promoting the design industry. The event organizer requested an eco-friendly approach into elevating the show spatial design. From this, a new set of rules were devised for the design, these include minimizing onsite waste, repurposing materials once the show was over and avoiding creating unwanted material offcuts. Under the concept Inside Out plywood and hired scaffolding were predominantly used. The result was a raw and neutral look that juxtaposed the organizer's graphics and the exhibitors' contents.
DesignInspire was a 3 day exhibition event set in Hong Kong and dedicated to promoting the design industry. The event organizer requested an eco-friendly approach into elevating the show spatial design. From this, a new set of rules were devised for the design, these include minimizing onsite waste, repurposing materials once the show was over and avoiding creating unwanted material offcuts. Under the concept Inside Out plywood and hired scaffolding were predominantly used. The result was a raw and neutral look that juxtaposed the organizer's graphics and the exhibitors' contents.
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Chic HK 2020 Lifestyle Event
Created as a promotional event, Chic HK was aimed at helping 80 Hong Kong companies test South China local consumer market with its lifestyle offerings. Covering an area of 9000sqm and held for 4 days at the Nan Fung International Convention and Exhibition Center, Guangzhou, China. The design concept for this event was to amalgamate traditional and simplified Chinese characters to make a new typography for the naming of the show. To make the event promotion stand out and highlight the vibrant and unique lifestyle brands of Hong Kong, primary colours were integrated to the event visuals.
Created as a promotional event, Chic HK was aimed at helping 80 Hong Kong companies test South China local consumer market with its lifestyle offerings. Covering an area of 9000sqm and held for 4 days at the Nan Fung International Convention and Exhibition Center, Guangzhou, China. The design concept for this event was to amalgamate traditional and simplified Chinese characters to make a new typography for the naming of the show. To make the event promotion stand out and highlight the vibrant and unique lifestyle brands of Hong Kong, primary colours were integrated to the event visuals.
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