Laurent Hainaut
UNITED STATES OF AMERICA
Meet Laurent Hainaut - a powerhouse of good design, creativity and innovation based in United States of America. Laurent Hainaut's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Laurent Hainaut's impressive haul of 8 A' Design Awards that we showcase here. Spanning across categories such as Packaging and Limited Edition, Laurent Hainaut's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Laurent Hainaut masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Laurent Hainaut's celebration of creativity and an unyielding quest for innovation.
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Buchanan's Red Seal Branding and Redesign
forceMAJEURE Design was asked to create a new design for Buchanan’s Red Seal through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, FM crafted an elegant bottle shape with soft curves allowing the iconic Red Seal to shine. Visible through the front of the bottle is the Buchanan’s crest, proudly embossed at the back of the glass and beautifully framing the seal. The bottle is presented in an elegant, deep red gift box.
forceMAJEURE Design was asked to create a new design for Buchanan’s Red Seal through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, FM crafted an elegant bottle shape with soft curves allowing the iconic Red Seal to shine. Visible through the front of the bottle is the Buchanan’s crest, proudly embossed at the back of the glass and beautifully framing the seal. The bottle is presented in an elegant, deep red gift box.
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Zacapa Reserva Limitada 2019 Branding and Design
forceMAJEURE Design was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, designers blended washes of colors and textures inspired by the lush Guatemalan landscape. The petate band, as well as the Master Blender’s signature band with tasting notes, are recreated on the canister in a gold graphic interpretation.
forceMAJEURE Design was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, designers blended washes of colors and textures inspired by the lush Guatemalan landscape. The petate band, as well as the Master Blender’s signature band with tasting notes, are recreated on the canister in a gold graphic interpretation.
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Dark Horse Wine Branding and Redesign
The aim was to elevate the brand's quality and premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. Designers also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. Our key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
The aim was to elevate the brand's quality and premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. Designers also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. Our key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
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Tanaka 1789 X Chartier Sake Blend 001 Branding and Design
forceMAJEURE worked closely with Chartier to develop a brand and visual strategy, as well as a design system, to represent the collaboration between the Tanaka 1789 Brewery and Francois Chartier, associating two very different cultures to create one unique and disruptive product and design. They wanted to bring to life the collaborating synergy of two Masters in their respective crafts, the juxtaposition of old and new, traditional and modern for this groundbreaking product. The clients were looking for a very modern interpretation for this brand, and that was achieved in the design.
forceMAJEURE worked closely with Chartier to develop a brand and visual strategy, as well as a design system, to represent the collaboration between the Tanaka 1789 Brewery and Francois Chartier, associating two very different cultures to create one unique and disruptive product and design. They wanted to bring to life the collaborating synergy of two Masters in their respective crafts, the juxtaposition of old and new, traditional and modern for this groundbreaking product. The clients were looking for a very modern interpretation for this brand, and that was achieved in the design.
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Ciroc White Grape Vodka Limited Edition Packaging Design
forceMAJEURE Design was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform. Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a custom golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury.
forceMAJEURE Design was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform. Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a custom golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury.
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Old Parr Branding and Redesign
forceMAJEURE was asked to create the brand world for the redesign of Old Parr, the whisky born in Scotland that has conquered the warm heart of Latin America where it is a synonym of unpretentious status. The team first set out to create a brand vision for Old Parr that would become the visual representation of brand values, elements, and personality that could be translated into any medium space. This became the touchstone for how the brand would develop, as the team moved from packaging to communication, activation, events, and experiences.
forceMAJEURE was asked to create the brand world for the redesign of Old Parr, the whisky born in Scotland that has conquered the warm heart of Latin America where it is a synonym of unpretentious status. The team first set out to create a brand vision for Old Parr that would become the visual representation of brand values, elements, and personality that could be translated into any medium space. This became the touchstone for how the brand would develop, as the team moved from packaging to communication, activation, events, and experiences.
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Germain Robin California Brandy Branding and Redesign
Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. Asked to rebrand Germain-Robin, ForceMajeure stayed true to the ethos of the founders while providing quality and premium cues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished and uncompromising, ForceMajeure created a clean and straightforward look for the brand.
Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. Asked to rebrand Germain-Robin, ForceMajeure stayed true to the ethos of the founders while providing quality and premium cues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished and uncompromising, ForceMajeure created a clean and straightforward look for the brand.
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Comtes de Dampierre x Bentley Motors Limited Edition Design
In honor of Bentley Motors 100th anniversary, Champagne Comtes de Dampierre created an exceptional blended champagne to celebrate Bentley Motors extraordinary achievements. Working closely with Comtes de Dampierre Champagne house and Bentley Motors, forceMAJEURE Design created a limited-edition champagne bottle and label, accessorized with a superbly crafted Champagne stopper, all beautifully showcased in an elegant grey box with red interior, to celebrate Bentley's 100th Anniversary in a most notable way.
In honor of Bentley Motors 100th anniversary, Champagne Comtes de Dampierre created an exceptional blended champagne to celebrate Bentley Motors extraordinary achievements. Working closely with Comtes de Dampierre Champagne house and Bentley Motors, forceMAJEURE Design created a limited-edition champagne bottle and label, accessorized with a superbly crafted Champagne stopper, all beautifully showcased in an elegant grey box with red interior, to celebrate Bentley's 100th Anniversary in a most notable way.
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