Leng Chen
CHINA
Meet Leng Chen - a powerhouse of good design, creativity and innovation based in China. Leng Chen's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Leng Chen's impressive haul of 1 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Leng Chen's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Leng Chen masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Leng Chen's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowPagoda Fruit Co., Ltd. is one the largest fruit retailer in China. The main icon of Pagoda Fruit is a Dancing Monkey. Because monkey is very often deified in Chinese traditional culture, the figure is use in many occasions. When Leng Chen design this series of drinks, Leng Chen want to create a monkey figure that is not that common in China. Leng Chen contacted his Polish artist friend - Anna to cooperate in this project. The design idea was to deliver happy & fun feeling in the product, and that is what Leng Chen presented in the final design, a group of monkeys dancing in a jungle party.
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