Qian Xiang
CHINA
Meet Qian Xiang - a powerhouse of good design, creativity and innovation based in China. Qian Xiang's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Qian Xiang's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Qian Xiang's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Qian Xiang masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Qian Xiang's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowAnhua mountain tea: the concept of product creation is story narration, with traditional elements such as fish, dragon and pine as the main body. There are three stages: leaping over the dragon's gate, surpassing oneself and enjoying life. It symbolizes the memory of entrepreneurs' struggle. Visually, on the basis of specific illustrations, it focuses on the visual exploration of symbolic symbols.
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The core concept of this project is developed from the characteristics of tea product inheritance and development over a long period of time. Based on this, the inheritance and improvement in the process change of tea products are conveyed by the change of the style of Chinese characters in different ages. It is worth noting that the difference between Chinese characters and Western languages is that Chinese characters, in addition to their character recognition function, are pictographic and semantic, which makes them have a deeper meaning.
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