li zuo
CHINA
Meet li zuo - a powerhouse of good design, creativity and innovation based in China. li zuo's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in li zuo's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Packaging, li zuo's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, li zuo masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores li zuo's celebration of creativity and an unyielding quest for innovation.
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Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle, the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09 and traditional auspicious decorations.
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The design inspiration comes from the mountains, water, flowers, birds, and tea in the natural environment of Wuyi Mountain.The rounded composition of the film, shows the natural beauty of Wuyi Mountain with lines: mountains, water, flowers, birds and tea. The box is drawn like a natural and abstract film of Wuyi Mountain. Therefore, it emphasizes the unique environment of Tongmu Pass Wuyi mountain. Great tea needs great nature.The packaging paper uses wallpaper with the natural grain, emphasizing the concept of returning to nature.
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