Xiaomi
CHINA
Meet Xiaomi - a powerhouse of good design, creativity and innovation based in China. Xiaomi's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Xiaomi's impressive haul of 9 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Xiaomi's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Xiaomi masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Xiaomi's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire Now
Hailuo In-Ear Headphone
Hailuo is a packaging design created for an in-ear headphone. Instead of showing a product photograph, the packaging presents an image of a sliced nautilus shell with the headphone placed inside the spiral cavity. The spiral form of the shell is linked to the resonance of sound. The whole image is embossed on the surface to give the nautilus a real feeling. Silver paper with black ink gives the package a low sparkle that suggests advanced technology. The draw-out box holds two layers, so the headphone and its wires are seen first and the accessories rest below.
Hailuo is a packaging design created for an in-ear headphone. Instead of showing a product photograph, the packaging presents an image of a sliced nautilus shell with the headphone placed inside the spiral cavity. The spiral form of the shell is linked to the resonance of sound. The whole image is embossed on the surface to give the nautilus a real feeling. Silver paper with black ink gives the package a low sparkle that suggests advanced technology. The draw-out box holds two layers, so the headphone and its wires are seen first and the accessories rest below.
|
|
H900 Packaging
H900 is a packaging design created for a hair dryer. The packaging is inspired by the high-speed motor, the impeller and the air duct placed inside the product. Complex internal circuits and air ducts are transformed into fine line patterns on the outer surface. Embossing and laser hot stamping are used to print these patterns. Combined with color films, the surface shows different color gloss at different viewing angles. The embossed lines can also be felt by hand. The box measures 280 mm in width, 102 mm in depth and 320 mm in height.
H900 is a packaging design created for a hair dryer. The packaging is inspired by the high-speed motor, the impeller and the air duct placed inside the product. Complex internal circuits and air ducts are transformed into fine line patterns on the outer surface. Embossing and laser hot stamping are used to print these patterns. Combined with color films, the surface shows different color gloss at different viewing angles. The embossed lines can also be felt by hand. The box measures 280 mm in width, 102 mm in depth and 320 mm in height.
|
|
|
Mi Musician Bluetooth Headset
Mi Bluetooth Headset Mini is packaging created for a compact sports headset. The headset shell is minimal and carries a single circular button. The packaging uses images of famous musicians, so the oval shell reads as a head and the button as an open mouth. The result suggests a singer or a conductor, and gives character to a simple product. A PET tray holds the headset and the controller at the front, while the wires remain hidden. A paper cover keeps the structure firm. The design aims to appeal to users between 18 and 29 years old.
Mi Bluetooth Headset Mini is packaging created for a compact sports headset. The headset shell is minimal and carries a single circular button. The packaging uses images of famous musicians, so the oval shell reads as a head and the button as an open mouth. The result suggests a singer or a conductor, and gives character to a simple product. A PET tray holds the headset and the controller at the front, while the wires remain hidden. A paper cover keeps the structure firm. The design aims to appeal to users between 18 and 29 years old.
|
|
|
Mitu Sonic Electric Toothbrush
Mitu is the packaging for a sonic electric toothbrush designed for children. The box is made of paper and contains no plastic. Cartoon elements and children illustrations cover the surfaces, so unpacking resembles the reading of a picture book. A pull-out drawer reveals a sequence of images that moves from tooth decay to dental plaque and finally to shiny teeth as the box slides open. After unpacking, the box can be kept as an illustrated book or a toy. The packaging protects the toothbrush and helps children build interest in brushing.
Mitu is the packaging for a sonic electric toothbrush designed for children. The box is made of paper and contains no plastic. Cartoon elements and children illustrations cover the surfaces, so unpacking resembles the reading of a picture book. A pull-out drawer reveals a sequence of images that moves from tooth decay to dental plaque and finally to shiny teeth as the box slides open. After unpacking, the box can be kept as an illustrated book or a toy. The packaging protects the toothbrush and helps children build interest in brushing.
|
|
|
Band3 Sport Band Packaging
Mi Band 3 is a packaging design for a sports band. The packaging uses a simple figure 3 as the main visual point, surrounded by a pattern inspired by an athletics track. The pattern extends over the whole box and conveys the movement of sport through simple lines. The box is die cut and folded from paper, and it measures 108 millimeters in height, 75 millimeters in length and 32 millimeters in width. Different colors mark the different versions. The series keeps a uniform design to remain visible on retail shelves.
Mi Band 3 is a packaging design for a sports band. The packaging uses a simple figure 3 as the main visual point, surrounded by a pattern inspired by an athletics track. The pattern extends over the whole box and conveys the movement of sport through simple lines. The box is die cut and folded from paper, and it measures 108 millimeters in height, 75 millimeters in length and 32 millimeters in width. Different colors mark the different versions. The series keeps a uniform design to remain visible on retail shelves.
|
|
|
Xiaomi Watch Smart Watch
Mi Watch Li Bai is the packaging designed for a smart watch. The box is made of paper and holds a paper pulp tray, so no plastic is used. A three-dimensional hologram is applied to the dial area of the package. Water ripples appear to flow when the box is viewed from different angles. Embossed printing and a special ink reproduce the look and texture of the dial and the strap. The watch rests on a raised part of the tray instead of a recess, so the watch appears to float. The package measures 295 by 79 by 49 millimeters.
Mi Watch Li Bai is the packaging designed for a smart watch. The box is made of paper and holds a paper pulp tray, so no plastic is used. A three-dimensional hologram is applied to the dial area of the package. Water ripples appear to flow when the box is viewed from different angles. Embossed printing and a special ink reproduce the look and texture of the dial and the strap. The watch rests on a raised part of the tray instead of a recess, so the watch appears to float. The package measures 295 by 79 by 49 millimeters.
|
|
|
For India Product Packaging
India Packaging is a packaging system created for a consumer electronics product line sold in the Indian market. The design uses a contrasting orange and black color scheme to increase visual impact and to reflect the main brand color. A dedicated area on each box carries the brand identity, so the same style is kept across products of different categories and sizes. A clear structure on the front presents key product information, the slogan and the main selling points. Each box is made of paper, die cut and folded into shape.
India Packaging is a packaging system created for a consumer electronics product line sold in the Indian market. The design uses a contrasting orange and black color scheme to increase visual impact and to reflect the main brand color. A dedicated area on each box carries the brand identity, so the same style is kept across products of different categories and sizes. A clear structure on the front presents key product information, the slogan and the main selling points. Each box is made of paper, die cut and folded into shape.
|
|
|
Mijia Toothbrush Packaging
Mijia Toothbrush is a gift box packaging created for an electric toothbrush set. The outer box takes its form and color from the product inside. A light blue bas-relief covers the surface and repeats the soft lines of the toothbrush. Two high ultraviolet lines are printed over the pattern to add depth and to highlight the elegant industrial design. The light blue hue matches the product, so the box looks unified. The raised graphic makes the surface more three-dimensional and helps the gift set stand out in stores.
Mijia Toothbrush is a gift box packaging created for an electric toothbrush set. The outer box takes its form and color from the product inside. A light blue bas-relief covers the surface and repeats the soft lines of the toothbrush. Two high ultraviolet lines are printed over the pattern to add depth and to highlight the elegant industrial design. The light blue hue matches the product, so the box looks unified. The raised graphic makes the surface more three-dimensional and helps the gift set stand out in stores.
|
|
|
Mi Emoji Sports Bluetooth Headset
Mi Sports Bluetooth Headset Mini is packaging created for a sports Bluetooth headset. The front of the pack shows only the earpieces and the controller, while the cable stays hidden. A PET tray inside holds the headset in place, and a paper cover forms the outer shell. Seen from a distance, the two earpieces read as eyes and the controller reads as a mouth. Added colors and printed details turn each pack into an emoji face with a different expression. The design aims to appeal to young buyers at a low production cost.
Mi Sports Bluetooth Headset Mini is packaging created for a sports Bluetooth headset. The front of the pack shows only the earpieces and the controller, while the cable stays hidden. A PET tray inside holds the headset in place, and a paper cover forms the outer shell. Seen from a distance, the two earpieces read as eyes and the controller reads as a mouth. Added colors and printed details turn each pack into an emoji face with a different expression. The design aims to appeal to young buyers at a low production cost.
|
|
|