ION AVRAM
ROMANIA
Meet ION AVRAM - a powerhouse of good design, creativity and innovation based in Romania. ION AVRAM's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in ION AVRAM's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Packaging, ION AVRAM's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, ION AVRAM masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores ION AVRAM's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe concept is a double box of black chocolate tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three-dimensional cut outs. The inner side of the packaging displays the mini tablets through a direct cut out in the box, shaped as a volcano for chili, and respectively as gold bar treasure for lemon and pepper, because, in the past, spices were just as valuable as gold. The ships carrying the spices would give birth to legends and stories on the way back.
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The main concept was to celebrate the diversity of urban, cosmopolitan women and link it to positive emotional states and to flavors. The designer used folding cardboard instead of plastic, because it is a natural material, and it inspires trust. The cube-shaped box links it to an ice cube, and turns it into an unconventional and cool product. The design is minimalist, it brings a human touch by showing faces, emotions. Each flavor is linked with an emotional state: eccentric for peanuts, childish for raspberries and happy for chocolate.
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