abnodesigns
JORDAN
Meet abnodesigns - a powerhouse of good design, creativity and innovation based in Jordan. abnodesigns's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in abnodesigns's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Graphic, abnodesigns's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, abnodesigns masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores abnodesigns's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe black-and-white monochrome logo resembles a fork with a modern, minimalist root system. The name of the restaurant Soul Food resonates with the menu of the restaurant, which combines Southern-style BBQ sliders and fried chicken on waffles with traditional Middle Eastern ingredients like pomegranate molasses, sumac, and tahini. In response, the design explores the connection between food, represented by the fork, and culture, represented by the roots. The logo is incorporated throughout the brand identity of the restaurant based in Amman, Jordan.
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The Abno logo portrays the designers’ global identities as a bilingual brand working in both Arabic and English. The name is an acronym comprised of the first two letters of the names of the designer duo that created the brand, Abeer and Noor. When displayed online or in print, the logo can be rotated 180 degrees to be read in either language. The text in pink reads abno in Arabic script. The text in black reads abno in the Latin alphabet. The logo is physically represented on business cards and in a customised rubber ink stamp.
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