Jie Yang
CHINA
Meet Jie Yang - a powerhouse of good design, creativity and innovation based in China. Jie Yang's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Jie Yang's impressive haul of 5 A' Design Awards that we showcase here. Spanning across categories such as Packaging and Graphic, Jie Yang's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Jie Yang masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Jie Yang's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThis design was based on the elements of Fuzhu-the mythical beast in Shan Hai Jing and the fair lady in the Book of songs, creating an aesthetic and artistic image spanning thousands of years. The outer packaging using the colors of Dunhuang murals is like a piece of classic art that never fades. The design of the bookpages symbolizes the history and life, making understood that true beauty is "confidence and precipitation" in the tempering of time.
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This case is a processed candy produced in Hubei. It is a traditional delicacy of Tujia Nationality in Hubei. The packaging design follows the Chinese concept of harmony between man and nature and low-carbon and environmental protection. The designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants and use environmental friendly natural pigments as printing raw materials. It is very environmentally friendly. The modeling combines the elements of the year of the tiger, making the packaging keep pace with the times and unique.
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The designer used three pieces of hollowed out paper-cut to form a vivid life scene. The three pieces of paper actually represent a typical Chinese courtyard: in front of it are gatehouses, archways and bridges, representing the connection with the outside world; In the middle are pavilions and factories, representing local life; Behind it are mountains and rivers, which represents the dependence of stability. The bottle cap is a flagstone Road, symbolizing "no matter how far away from home, this product is people's concern for home".
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This case is a new package of alpine green tea. Tea grows on cliffs and is very difficult to pick. In order to highlight its value and the hardships of tea pickers, the designer draws a vivid scene of picking and transporting tea with a few strokes of Chinese Calligraphy: the figure of Chinese character mountain shows the precipitous growth environment of tea and the merchant team trekking on the ancient tea horse road. The hard broken line on the side of the box symbolizes the rugged mountain road and expresses the hard won products and praise to the working people.
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"Lovely Xinjiang" is the largest Xinjiang restaurant in China, At the same time, it shoulders the responsibility of "showing Xinjiang to the world". The designer's inspiration comes from the tiling process of the local Uygur building surface. Following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various figures. These spliced squares represent Xinjiang's diverse culture, and also show Xinjiang's inclusiveness and openness to the world. Today, these cultures are reconnecting the world through the new silk road.
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