Jie Yang
CHINA
Meet Jie Yang - a powerhouse of good design, creativity and innovation based in China. Jie Yang's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Jie Yang's impressive haul of 7 A' Design Awards that we showcase here. Spanning across categories such as Packaging and Graphic, Jie Yang's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Jie Yang masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Jie Yang's celebration of creativity and an unyielding quest for innovation.
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Time Facial Mask
This design was based on the elements of Fuzhu-the mythical beast in Shan Hai Jing and the fair lady in the Book of songs, creating an aesthetic and artistic image spanning thousands of years. The outer packaging using the colors of Dunhuang murals is like a piece of classic art that never fades. The design of the bookpages symbolizes the history and life, making understood that true beauty is "confidence and precipitation" in the tempering of time.
This design was based on the elements of Fuzhu-the mythical beast in Shan Hai Jing and the fair lady in the Book of songs, creating an aesthetic and artistic image spanning thousands of years. The outer packaging using the colors of Dunhuang murals is like a piece of classic art that never fades. The design of the bookpages symbolizes the history and life, making understood that true beauty is "confidence and precipitation" in the tempering of time.
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Alpine Sprout Green Tea Packaging
This case is a new package of alpine green tea. Tea grows on cliffs and is very difficult to pick. In order to highlight its value and the hardships of tea pickers, the designer draws a vivid scene of picking and transporting tea with a few strokes of Chinese Calligraphy: the figure of Chinese character mountain shows the precipitous growth environment of tea and the merchant team trekking on the ancient tea horse road. The hard broken line on the side of the box symbolizes the rugged mountain road and expresses the hard won products and praise to the working people.
This case is a new package of alpine green tea. Tea grows on cliffs and is very difficult to pick. In order to highlight its value and the hardships of tea pickers, the designer draws a vivid scene of picking and transporting tea with a few strokes of Chinese Calligraphy: the figure of Chinese character mountain shows the precipitous growth environment of tea and the merchant team trekking on the ancient tea horse road. The hard broken line on the side of the box symbolizes the rugged mountain road and expresses the hard won products and praise to the working people.
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Gift of Huangyao Sauce
The designer used three pieces of hollowed out paper-cut to form a vivid life scene. The three pieces of paper actually represent a typical Chinese courtyard: in front of it are gatehouses, archways and bridges, representing the connection with the outside world; In the middle are pavilions and factories, representing local life; Behind it are mountains and rivers, which represents the dependence of stability. The bottle cap is a flagstone Road, symbolizing "no matter how far away from home, this product is people's concern for home".
The designer used three pieces of hollowed out paper-cut to form a vivid life scene. The three pieces of paper actually represent a typical Chinese courtyard: in front of it are gatehouses, archways and bridges, representing the connection with the outside world; In the middle are pavilions and factories, representing local life; Behind it are mountains and rivers, which represents the dependence of stability. The bottle cap is a flagstone Road, symbolizing "no matter how far away from home, this product is people's concern for home".
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Sugar of Wagu Candy
This case is a processed candy produced in Hubei. It is a traditional delicacy of Tujia Nationality in Hubei. The packaging design follows the Chinese concept of harmony between man and nature and low-carbon and environmental protection. The designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants and use environmental friendly natural pigments as printing raw materials. It is very environmentally friendly. The modeling combines the elements of the year of the tiger, making the packaging keep pace with the times and unique.
This case is a processed candy produced in Hubei. It is a traditional delicacy of Tujia Nationality in Hubei. The packaging design follows the Chinese concept of harmony between man and nature and low-carbon and environmental protection. The designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants and use environmental friendly natural pigments as printing raw materials. It is very environmentally friendly. The modeling combines the elements of the year of the tiger, making the packaging keep pace with the times and unique.
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Lovely Xinjiang Restaurant
"Lovely Xinjiang" is the largest Xinjiang restaurant in China, At the same time, it shoulders the responsibility of "showing Xinjiang to the world". The designer's inspiration comes from the tiling process of the local Uygur building surface. Following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various figures. These spliced squares represent Xinjiang's diverse culture, and also show Xinjiang's inclusiveness and openness to the world. Today, these cultures are reconnecting the world through the new silk road.
"Lovely Xinjiang" is the largest Xinjiang restaurant in China, At the same time, it shoulders the responsibility of "showing Xinjiang to the world". The designer's inspiration comes from the tiling process of the local Uygur building surface. Following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various figures. These spliced squares represent Xinjiang's diverse culture, and also show Xinjiang's inclusiveness and openness to the world. Today, these cultures are reconnecting the world through the new silk road.
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Smriti Beer
This design works takes Pingyao ancient city as an element, combines the cultural accumulation of 2700 years of ancient city with the elements of the new era, implies the past and the future, and is the heritage and development of Chinese culture. Smriti, which expresses a cycle of repetition and confidence in the revival of culture. The designer also designed the packaging of cold and warm tones separately, which means to express Yin and Yang. In addition, red packaging also fills the blank market of beer in banquet culture.
This design works takes Pingyao ancient city as an element, combines the cultural accumulation of 2700 years of ancient city with the elements of the new era, implies the past and the future, and is the heritage and development of Chinese culture. Smriti, which expresses a cycle of repetition and confidence in the revival of culture. The designer also designed the packaging of cold and warm tones separately, which means to express Yin and Yang. In addition, red packaging also fills the blank market of beer in banquet culture.
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Msalais Wine
This design is based on the Avanti image elements, Create an image of a wise man. Avanti is a historical figure in Xinjiang. He symbolizes bravery and wisdom. design team gives a variety of colors for Bottle body, which symbolizes the gorgeous natural environment of Xinjiang, like a oil painting. It also embodies the good moral of multi-ethnic unity. Msalais is actually a kind of fruit wine, so it is more suitable for ordinary drinking. As one of China's intangible cultural heritage, Msalais embodies enthusiasm, sunshine and national unity.
This design is based on the Avanti image elements, Create an image of a wise man. Avanti is a historical figure in Xinjiang. He symbolizes bravery and wisdom. design team gives a variety of colors for Bottle body, which symbolizes the gorgeous natural environment of Xinjiang, like a oil painting. It also embodies the good moral of multi-ethnic unity. Msalais is actually a kind of fruit wine, so it is more suitable for ordinary drinking. As one of China's intangible cultural heritage, Msalais embodies enthusiasm, sunshine and national unity.
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