Yu Chen
CHINA
Meet Yu Chen - a powerhouse of good design, creativity and innovation based in China. Yu Chen's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Yu Chen's impressive haul of 4 A' Design Awards that we showcase here. Spanning across categories such as Graphic and Computer Graphics, Yu Chen's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Yu Chen masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Yu Chen's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThe Chinese people's concept of nature and world outlook are all firmly based on our land. The designer used programming to present a series of case studies on terrain-based visual languages and collected public opinions during the pandemic period. He used the color and density of rolling mountains to present the social environment and my emotions while under the pandemic situation, which creates a visual diary.
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Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.
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Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.
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Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he help revive the local Han Embroidery culture. In addition to two years of commercial operations, he have recently created a modern typeface, on a trial basis, by extracting the transitional elements in Han Embroidery to pass down the craft in a modern language practically.
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