Hip Valley Lights Trade show booth
This exhibit was an evolution of the company's gallery style. However, the exhibits circulation was rotated 45 degrees to create one path in, around, and out of the exhibit. The client is known for their midcentury designed theme parks, therefore, a modern take on a the gable roof, which included a light box, was used to signal entrance to the space. Since the design studio credits themselves as minimalist, the space was cleaned up by placing functions, such as brochure holders and lighting inside the walls, while running most electrical need through the roof's hollow pipes.