Ghada Wali
EGYPT
Meet Ghada Wali - a powerhouse of good design, creativity and innovation based in Egypt. Ghada Wali's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Ghada Wali's impressive haul of 1 A' Design Awards that we showcase here. Spanning across categories such as Packaging, Ghada Wali's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Ghada Wali masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Ghada Wali's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowInsect-protein industries are growing, this is one of the strangest/challenging projects I have worked on, How can I ever make an Edible Insect brand feel appetising/or lets say less disgusting?! The beauty in the details of insects was the insight to build on the visual identity. The biggest challenge is to create an appeal rather than develop repulsive insectological associations and not to shock unprepared consumers with options for serving, and to use illustration to communicate beauty. The main challenge is to transform the association of disgust into beauty.
|
|
