GUORONG LUO
CHINA
Meet GUORONG LUO - a powerhouse of good design, creativity and innovation based in China. GUORONG LUO's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in GUORONG LUO's impressive haul of 4 A' Design Awards that we showcase here. Spanning across categories such as Accessory, Fine Art, Interface and Hardware, GUORONG LUO's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, GUORONG LUO masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores GUORONG LUO's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowThis is an innovative and safe umbrella that adapts to the modern lifestyle, liberating users’ hands and improving the usage efficiency. Its shoulder support structure changes umbrella’s feature, increases stability and provides a new ergonomic experience. This design was designed for people of almost all ages who use the umbrella frequently and have multi-task to do when using it. Without using any new technologies and materials, it has a low mass-production fee and sustainable development possibilities for existing product replacement.
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Peep Screen is a modular and adjustable free-standing furniture designed for people to partition interior space and create private space. Users can build their unique screens and adjust them at any time. By combining two Chinese culture elements: landscape painting and oil-paper umbrella, this design conveys the emphasis of Oriental cultures on implicit beauty in a faintly discernible way. The designer reinterprets and balances the aesthetic relationship between the East and the West, the tradition and the modernity in a unique and objective language.
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Since the interaction between robotic technologies, in particular, AI and human beings would get enriched by a certain immersion of emotions, the designer proposes a multi-sensory interface expanding this interaction. REI is a multi-sensory interface conveys empathy between the robotic species and human by addressing especially the olfactory as well as the visual, acoustic and haptic sensation. This multi-sensational experience will be used in the near future to support and improve the interface of AI.
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Tool, like a kind of 'media', is often defined as an object that people use to perform other work. Guorong tried to create a scenario in which tool can be used directly for itself so that people can 'play' tools like toys. He aimed at creating a new experience that allows people to enjoy the process of 'playing tools'. Pixel is a modular toolset designed for DIY enthusiasts. Its different function modules not only meet daily needs but also provide infinite possibilities for splicing, allowing users to enjoy the pleasure of creation.
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