ELEPHANT DESIGN PVT LTD
INDIA
Meet ELEPHANT DESIGN PVT LTD - a powerhouse of good design, creativity and innovation based in India. ELEPHANT DESIGN PVT LTD's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in ELEPHANT DESIGN PVT LTD's impressive haul of 2 A' Design Awards that we showcase here. Spanning across categories such as Packaging and Graphic, ELEPHANT DESIGN PVT LTD's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, ELEPHANT DESIGN PVT LTD masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores ELEPHANT DESIGN PVT LTD's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire NowWe devised a way to weave the product window with the story we were telling on that pack. This enabled us to make each variant become unique telling its own story yet maintaining an overall brand and pack visual language to bind the entire product portfolio together. The entire visual language was based on hand-drawn grungy and un engineered elements to create a sense of natural, earthy ingredients that aid a healthy lifestyle. Each product window in a simple yet effective waway conveys the benefit and the product offering.
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Since the identity was being designed for a digital platform, we envisaged an identity that would be more playful, dynamic and surprising to bring about the essence of happiness that the brand was based upon. Simple geometric shapes were used for the alphabets V O O T to connote an effortless, approachable brand. These shapes were infused with vibrant and delightful colour gradients to connote euphoria. Varying playful layouts of these alphabets overlapping each other gave birth to a fun brand full of surprises. One layout was finalized as a master logo that would be used on all communication
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