Paul Robb
ITALY
Meet Paul Robb - a powerhouse of good design, creativity and innovation based in Italy. Paul Robb's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Paul Robb's impressive haul of 25 A' Design Awards that we showcase here. Spanning across categories such as Graphic and Print, Paul Robb's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Paul Robb masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Paul Robb's celebration of creativity and an unyielding quest for innovation.
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Aisling Sans Typeface
Aisling sans-serif typeface presents a fresh, modern reinterpretation of classic typographic traditions. Its generously proportioned letterforms strike a delicate balance between contemporary design sensibilities and typographic principles. Defined by subtle curves and distinctive shapes, Aisling has a restrained yet confident character. Prioritizing clarity and legibility, it is a versatile choice for a wide range of applications, from print to digital media, where both visual appeal and functional readability are essential.
Aisling sans-serif typeface presents a fresh, modern reinterpretation of classic typographic traditions. Its generously proportioned letterforms strike a delicate balance between contemporary design sensibilities and typographic principles. Defined by subtle curves and distinctive shapes, Aisling has a restrained yet confident character. Prioritizing clarity and legibility, it is a versatile choice for a wide range of applications, from print to digital media, where both visual appeal and functional readability are essential.
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School Admissions Advertising and AR Campaign
This project is a graphic advertising campaign that uses typography as both message and visual interface. Large-scale typographic posters activate public space through bold composition, color, and hierarchy. Augmented reality layers extend the graphic language into interactive digital content, transforming static layouts into experiential communication. The design encourages engagement and discovery, demonstrating how contemporary graphic design can merge print and digital media to create accessible and participatory visual narratives.
This project is a graphic advertising campaign that uses typography as both message and visual interface. Large-scale typographic posters activate public space through bold composition, color, and hierarchy. Augmented reality layers extend the graphic language into interactive digital content, transforming static layouts into experiential communication. The design encourages engagement and discovery, demonstrating how contemporary graphic design can merge print and digital media to create accessible and participatory visual narratives.
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Sabbioni Branding Promotional Branding
Grafiche Sabbioni required a new brand position to celebrate the firm's 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100 percent sustainable, using water-based inks and minimal paper waste to promote the company's core values.
Grafiche Sabbioni required a new brand position to celebrate the firm's 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100 percent sustainable, using water-based inks and minimal paper waste to promote the company's core values.
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Bellamy Sans Typeface
Bellamy Sans is a contemporary sans-serif typeface that reimagines the grotesque style through a refined, modern sensibility. Rooted in the traditions of Swiss typography, it upholds the core principle of neutrality while introducing a softened approach to the rigidity characteristic of classic grotesques. Subtle contrast and meticulously crafted curves lend the typeface an understated expressive elegance, with a clarity that emerges without reliance on superfluous ornamentation.
Bellamy Sans is a contemporary sans-serif typeface that reimagines the grotesque style through a refined, modern sensibility. Rooted in the traditions of Swiss typography, it upholds the core principle of neutrality while introducing a softened approach to the rigidity characteristic of classic grotesques. Subtle contrast and meticulously crafted curves lend the typeface an understated expressive elegance, with a clarity that emerges without reliance on superfluous ornamentation.
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Rotary Sans Typeface
Rotary Sans is an OpenType sans-serif typeface with geometric structures and slight shape variations. It includes pear-shaped ink traps that aid legibility and add a distinct visual element. The typeface provides a full Latin glyph set, plus alternative characters and ligatures, for various typographic uses. Its design emphasizes clarity and consistency, suitable for contexts such as branding. Rotary Sans comes in multiple weights and styles, usable in both digital and print formats where legibility and uniform appearance are needed.
Rotary Sans is an OpenType sans-serif typeface with geometric structures and slight shape variations. It includes pear-shaped ink traps that aid legibility and add a distinct visual element. The typeface provides a full Latin glyph set, plus alternative characters and ligatures, for various typographic uses. Its design emphasizes clarity and consistency, suitable for contexts such as branding. Rotary Sans comes in multiple weights and styles, usable in both digital and print formats where legibility and uniform appearance are needed.
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Paraid Sans Type Specimen
Paraid Sans is a contemporary sans-serif typeface conceived as a graphic system designed to support complex visual communication. Its structure is based on balanced proportions, consistent geometry, and a wide range of weights, enabling clear hierarchy and modular composition. The design avoids overt stylistic gestures, allowing it to integrate seamlessly into editorial, branding, and digital layouts. Paraid Sans demonstrates how typographic neutrality, when carefully constructed, can become a powerful tool for clarity, adaptability, and visual coherence.
Paraid Sans is a contemporary sans-serif typeface conceived as a graphic system designed to support complex visual communication. Its structure is based on balanced proportions, consistent geometry, and a wide range of weights, enabling clear hierarchy and modular composition. The design avoids overt stylistic gestures, allowing it to integrate seamlessly into editorial, branding, and digital layouts. Paraid Sans demonstrates how typographic neutrality, when carefully constructed, can become a powerful tool for clarity, adaptability, and visual coherence.
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Lubea Serif Type Specimen Exhibition
The Lubea Serif Specimen Exhibition reinterprets the traditional type specimen as a graphic and spatial installation. Typography is presented on a continuous printed surface that moves through a minimal structure, allowing scale, rhythm, and hierarchy to unfold physically. The project emphasizes reading as a visual experience, where letterforms, spacing, and contrast become part of an editorial narrative. By merging graphic design and spatial presentation, the exhibition positions typography as an immersive form of contemporary visual communication.
The Lubea Serif Specimen Exhibition reinterprets the traditional type specimen as a graphic and spatial installation. Typography is presented on a continuous printed surface that moves through a minimal structure, allowing scale, rhythm, and hierarchy to unfold physically. The project emphasizes reading as a visual experience, where letterforms, spacing, and contrast become part of an editorial narrative. By merging graphic design and spatial presentation, the exhibition positions typography as an immersive form of contemporary visual communication.
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Suprala Font Family Typeface Specimen
Suprala is a contemporary delicate humanist serif typeface, with beautifully balanced forms, perfect for branding and communications projects. Suprala’s round, elegant, and classically elegant design, supports all major Latin-based languages in twelve styles. True italics advance the aesthetics, bringing energy and making it suitable for modern applications. Each weight includes more than 700 glyphs with stylistic letter and numeral sets and alternative glyphs and discretionary ligatures.
Suprala is a contemporary delicate humanist serif typeface, with beautifully balanced forms, perfect for branding and communications projects. Suprala’s round, elegant, and classically elegant design, supports all major Latin-based languages in twelve styles. True italics advance the aesthetics, bringing energy and making it suitable for modern applications. Each weight includes more than 700 glyphs with stylistic letter and numeral sets and alternative glyphs and discretionary ligatures.
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Aprex Family Typeface Specimen
Aprex font perfectly balances the minimalist qualities associated with contemporary sans with flair within the width of the counters and comfortable, breathable apertures. Throughout weights and sizes, the typeface has great legibility and good contrast between positive and negative space, making it stunningly versatile. With a seamless combination of contemporary details and classic styles, Aprex draws inspiration from the mid-century humanist and grotesques typefaces. Each weight includes more than 700 glyphs.
Aprex font perfectly balances the minimalist qualities associated with contemporary sans with flair within the width of the counters and comfortable, breathable apertures. Throughout weights and sizes, the typeface has great legibility and good contrast between positive and negative space, making it stunningly versatile. With a seamless combination of contemporary details and classic styles, Aprex draws inspiration from the mid-century humanist and grotesques typefaces. Each weight includes more than 700 glyphs.
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Florid Sans Typeface Design
Florid Sans typeface perfectly balances minimalist quality with a combination of contemporary details and classic styles. The font family is geometric in nature with humanist quality rooted in the Swiss tradition, designed with comfortable, breathable apertures that make it stunningly versatile. Each weight includes more than 700 glyphs with stylistic letter and numeral sets and alternative glyphs and discretionary ligatures.
Florid Sans typeface perfectly balances minimalist quality with a combination of contemporary details and classic styles. The font family is geometric in nature with humanist quality rooted in the Swiss tradition, designed with comfortable, breathable apertures that make it stunningly versatile. Each weight includes more than 700 glyphs with stylistic letter and numeral sets and alternative glyphs and discretionary ligatures.
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FAFFIN FONT FAMILY TYPE DESIGN AND SPECIMEN
The Faffin font family is a versatile typographic language, offering two distinct styles, Faffin Sans and Faffin Display, designed to be used individually or in tandem, allowing for a seamless blend of contemporary aesthetics. Faffin Sans, inspired by the impartiality of Swiss-type design, this font is a meticulous fusion of contemporary shapes and curves. Faffin Display takes the concept of versatility to the next level as a variable font.
The Faffin font family is a versatile typographic language, offering two distinct styles, Faffin Sans and Faffin Display, designed to be used individually or in tandem, allowing for a seamless blend of contemporary aesthetics. Faffin Sans, inspired by the impartiality of Swiss-type design, this font is a meticulous fusion of contemporary shapes and curves. Faffin Display takes the concept of versatility to the next level as a variable font.
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Hupla Typeface Type Design And Type Specimen
Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.
Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.
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HUCKS SERIF TYPE DESIGN AND SPECIMEN
Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif's design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.
Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif's design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.
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BAKE SANS TYPE DESIGN AND SPECIMEN
Bake Sans is a contemporary typeface that exudes style and personality. Inspired by the impartiality of Swiss-type design, this font is a meticulous fusion of contemporary shapes and curves. Crafted with modern and distinctive shapes, curves, and idiosyncrasies, this font offers the perfect visual consistency for branding and communication projects through the experiment forms.
Bake Sans is a contemporary typeface that exudes style and personality. Inspired by the impartiality of Swiss-type design, this font is a meticulous fusion of contemporary shapes and curves. Crafted with modern and distinctive shapes, curves, and idiosyncrasies, this font offers the perfect visual consistency for branding and communication projects through the experiment forms.
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Arlo Sans Type Design
Arlo is a geometric sans serif typeface containing purposeful subtle design touches, details, and deviations. The width of the counters and comfortable, breathable apertures mean that Arlo Sans has excellent legibility and contrast throughout weights and sizes. Mastered for optimal readability, Arlo Sans is a versatile typefamily designed with robust, reliable forms; it contains its contemporary personality. The font includes over 20 stylistic glyphic alternatives.
Arlo is a geometric sans serif typeface containing purposeful subtle design touches, details, and deviations. The width of the counters and comfortable, breathable apertures mean that Arlo Sans has excellent legibility and contrast throughout weights and sizes. Mastered for optimal readability, Arlo Sans is a versatile typefamily designed with robust, reliable forms; it contains its contemporary personality. The font includes over 20 stylistic glyphic alternatives.
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SP Saffron Grotesk Type Specimen
Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents a shifting contemporary aesthetics. The specimen is divided into sections, with ring binder posters inside the pack.
Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents a shifting contemporary aesthetics. The specimen is divided into sections, with ring binder posters inside the pack.
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Type Specimen Alskar Typeface
Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A4) and presents the typeface with a modern feel and experience.
Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A4) and presents the typeface with a modern feel and experience.
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Abaliss Sans Typeface Specimen
Abaliss Sans is a contemporary typeface family based on the swiss style with strong stylistic geometric contrasts representing the shifting contemporary aesthetics. Its distinctive stance and wide-open counters allow the right visual consistency for branding and communications projects. Each weight includes more than 700 glyphs with stylistic letter and numeral sets and alternative glyphs and discretionary ligatures.
Abaliss Sans is a contemporary typeface family based on the swiss style with strong stylistic geometric contrasts representing the shifting contemporary aesthetics. Its distinctive stance and wide-open counters allow the right visual consistency for branding and communications projects. Each weight includes more than 700 glyphs with stylistic letter and numeral sets and alternative glyphs and discretionary ligatures.
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Bla Bla Serif Typeface Specimen
Bla Bla is a contemporary serif typeface inspired by brutalist forms, featuring large open counters, and curved, round forms, creating a modern & elegant glyph set. The organic curves with gentle repetitions create powerful and harmonious forms. Designed to be a stylish modern family it is perfect for communication and branding projects. Each weight includes more than 700 glyphs with stylistic letter and numeral sets and alternative glyphs and discretionary ligatures.
Bla Bla is a contemporary serif typeface inspired by brutalist forms, featuring large open counters, and curved, round forms, creating a modern & elegant glyph set. The organic curves with gentle repetitions create powerful and harmonious forms. Designed to be a stylish modern family it is perfect for communication and branding projects. Each weight includes more than 700 glyphs with stylistic letter and numeral sets and alternative glyphs and discretionary ligatures.
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Branding Accademia of Perugia Brand System and Campaign
The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.
The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.
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Brand design s6 Foundry Brand System and Campaign
The S6 Foundry branding and its subsequent type specimen book were designed to create a joy of new typography, positioning the brand's visual language. A bright and cheerful palette of warm color and a distinctive and surprising form language captures the spirit, harking to traditional signwriting of the 1900 century fun fair. The designs were developed as a kaleidoscope of forms and elements to create the right visual consistency of the brands’ ethos and a new direction of commercial bespoke fonts.
The S6 Foundry branding and its subsequent type specimen book were designed to create a joy of new typography, positioning the brand's visual language. A bright and cheerful palette of warm color and a distinctive and surprising form language captures the spirit, harking to traditional signwriting of the 1900 century fun fair. The designs were developed as a kaleidoscope of forms and elements to create the right visual consistency of the brands’ ethos and a new direction of commercial bespoke fonts.
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Lunema Specimen Typeface Book
Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. A functional san serif family that can stand the test of time, whilst still feeling modern and unique. Each letter shape has been crafted with great attention to detail in order to ensure legibility at large and small sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. A functional san serif family that can stand the test of time, whilst still feeling modern and unique. Each letter shape has been crafted with great attention to detail in order to ensure legibility at large and small sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
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Plasma SF Typeface Design
Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
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Monk Font Typeface Design
Monk seeks a balance between the openness and legibility of humanist sans serifs and a more regularized character of the square sans serif. Although originally designed as a Latin typeface it was decided early on that it needed a wider dialogue to include an Arabic version. Both Latin and Arabic design us the same rationale and the idea of shared geometry. The strength of the parallel design process allows the two languages to have balanced harmony and grace. Both Arabic and Latin work seamlessly together having shared counters, stem thickness, and curved forms.
Monk seeks a balance between the openness and legibility of humanist sans serifs and a more regularized character of the square sans serif. Although originally designed as a Latin typeface it was decided early on that it needed a wider dialogue to include an Arabic version. Both Latin and Arabic design us the same rationale and the idea of shared geometry. The strength of the parallel design process allows the two languages to have balanced harmony and grace. Both Arabic and Latin work seamlessly together having shared counters, stem thickness, and curved forms.
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Light Luce Typographic Book
After the devastating earthquake of 2016, the Umbria Region of Italy required a reposition of its communications. This catalog is that journey displaying the cultural riches of unknown areas of the territory. Each of the section index pages was designed focusing on communicating that storytelling. Although mainly a photography journey of light and unseen culture, the textual part of the catalog has been treated to balance the visual story.
After the devastating earthquake of 2016, the Umbria Region of Italy required a reposition of its communications. This catalog is that journey displaying the cultural riches of unknown areas of the territory. Each of the section index pages was designed focusing on communicating that storytelling. Although mainly a photography journey of light and unseen culture, the textual part of the catalog has been treated to balance the visual story.
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