Wei Sun
CHINA
Meet Wei Sun - a powerhouse of good design, creativity and innovation based in China. Wei Sun's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Wei Sun's impressive haul of 6 A' Design Awards that we showcase here. Spanning across categories such as Packaging and Graphic, Wei Sun's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Wei Sun masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Wei Sun's celebration of creativity and an unyielding quest for innovation.
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Flow White Wine Packaging
Flow uses an hourglass as a container and advocates the product concept of healthy drinking and cherishing time. The hourglass symbol represents the passage of time to remind people to cherish time and life, and the hourglass shape can make alcohol flow slowly; the scale on the auxiliary bottle reminds drinkers to enjoy alcohol properly, cherish time, reflect on the bad results of indulgence, and cherish health. The bottle is designed with transparent double-layer glass.
Flow uses an hourglass as a container and advocates the product concept of healthy drinking and cherishing time. The hourglass symbol represents the passage of time to remind people to cherish time and life, and the hourglass shape can make alcohol flow slowly; the scale on the auxiliary bottle reminds drinkers to enjoy alcohol properly, cherish time, reflect on the bad results of indulgence, and cherish health. The bottle is designed with transparent double-layer glass.
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Mohanii Brand Identity
Mohanii is a fashion pioneer brand positioned at the core of the oriental spirit. The designer draws inspiration from oriental ink and wash, and endows the brand with a personality symbol of vitality and rhythm. The brand combines ink and wash to reinterpret black and white classics in the application, and uses post-modern abstract forms of expression on the basis of plane composition to form an avant-garde and artistic visual image, giving the brand a unique charm.
Mohanii is a fashion pioneer brand positioned at the core of the oriental spirit. The designer draws inspiration from oriental ink and wash, and endows the brand with a personality symbol of vitality and rhythm. The brand combines ink and wash to reinterpret black and white classics in the application, and uses post-modern abstract forms of expression on the basis of plane composition to form an avant-garde and artistic visual image, giving the brand a unique charm.
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Tgl Brand Identity
Tgl is a research and education platform for children. It adopts efficient communication and interesting teaching methods. The logo uses the hummingbird as the carrier of brand memory. It uses simple and pure visual symbols to create a rich and interesting brand image, while creating a differentiated brand IP, which endows the brand with humanized attributes, enabling more interaction with children and establishing emotional connections. The overall use of rich color visual language conveys a lively, youthful and friendly tone.
Tgl is a research and education platform for children. It adopts efficient communication and interesting teaching methods. The logo uses the hummingbird as the carrier of brand memory. It uses simple and pure visual symbols to create a rich and interesting brand image, while creating a differentiated brand IP, which endows the brand with humanized attributes, enabling more interaction with children and establishing emotional connections. The overall use of rich color visual language conveys a lively, youthful and friendly tone.
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Xianyan Packaging
This is a bird's nest product in a high-end gift box.The packaging design concept combines swiftlet and Chinese elements. The visual highlights are concentrated, and the surrounding areas are given corresponding blank treatment. Through the deconstruction and fusion of simple, natural and abstract elements, the overall picture presents an oriental classical aesthetic conception with a sense of modern design art.
This is a bird's nest product in a high-end gift box.The packaging design concept combines swiftlet and Chinese elements. The visual highlights are concentrated, and the surrounding areas are given corresponding blank treatment. Through the deconstruction and fusion of simple, natural and abstract elements, the overall picture presents an oriental classical aesthetic conception with a sense of modern design art.
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Mohanii Lipstick Packaging
This is a simple but unique lipstick product design. It follows the characteristics of the brand logo and is highly unified with the brand image language. It uses post-modern design aesthetics, applies deconstruction to product modeling, and tilts straight lines out of angles to form a unique style. The spiral shape of architectural aesthetics is full of rational romanticism and futuristic sense. Compared with similar products, it is more simple and calm.
This is a simple but unique lipstick product design. It follows the characteristics of the brand logo and is highly unified with the brand image language. It uses post-modern design aesthetics, applies deconstruction to product modeling, and tilts straight lines out of angles to form a unique style. The spiral shape of architectural aesthetics is full of rational romanticism and futuristic sense. Compared with similar products, it is more simple and calm.
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Flycat Brand Identity
Flycat is a brand focusing on oral medical technology. The new brand upgrade will break the original stereotype and break through the imagination of the future. The new logo presents a sense of modern technology with simple and clear lines, rebuilds the brand visual system with diversified extension forms, and reshapes the brand vitality. By building brand IP, effectively establish brand association and brand recognition, endow the brand with humanity, and enhance the core competitiveness of the brand.
Flycat is a brand focusing on oral medical technology. The new brand upgrade will break the original stereotype and break through the imagination of the future. The new logo presents a sense of modern technology with simple and clear lines, rebuilds the brand visual system with diversified extension forms, and reshapes the brand vitality. By building brand IP, effectively establish brand association and brand recognition, endow the brand with humanity, and enhance the core competitiveness of the brand.
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