1983 ASIA
CHINA
Meet 1983 ASIA - a powerhouse of good design, creativity and innovation based in China. 1983 ASIA's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in 1983 ASIA's impressive haul of 3 A' Design Awards that we showcase here. Spanning across categories such as Graphic, 1983 ASIA's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, 1983 ASIA masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores 1983 ASIA's celebration of creativity and an unyielding quest for innovation.
View Profile Consult Now Hire Now1983Asia did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983Asia still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
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This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983Asia developed “God of Cookery” from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASsia designed “Yau Sik San” by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
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Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983Asia developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
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