Florian Seidl

Award-winning Designer from Italy

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Florian Seidl

Florian Seidl


Meet Florian Seidl - a powerhouse of good design, creativity and innovation based in Italy. Florian Seidl's design journey has been nothing short of spectacular, marked by a tireless pursuit of excellence. This dedication is clearly mirrored in Florian Seidl's impressive haul of 11 A' Design Awards that we showcase here. Spanning across categories such as Home Appliance and Footwear, Florian Seidl's work stands as a living testament to a steadfast commitment to design excellence, serving as a beacon of inspiration for designers globally. With each project, Florian Seidl masterfully blends form and function, crafting designs that are not only aesthetically pleasing but also functional and timeless. This approach underscores Florian Seidl's celebration of creativity and an unyielding quest for innovation.

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Lavazza Classy Plus Coffee Machine by Florian Seidl
Lavazza Classy Plus Coffee Machine
Lavazza Classy Plus Coffee Machine
Classy Plus is an all in one espresso and coffee brewer designed for the North American market, offering the complete experience of Italian coffee culture from espresso to cappuccino or latte. In addition, the machine also has a filter coffee selection and a double shot function to cater for specific preferences of this market. Classy Plus is Ideal for small offices and conference rooms. Its slim design is building on Lavazza's established form language in this segment. It is characterised by a contrasting exterior shell enveloping the main body and embossed Lavazza logos on the sides.
Lavazza Classy Plus
Lavazza Voicy Coffee Machine by Florian Seidl
Lavazza Voicy Coffee Machine
Lavazza Voicy Coffee Machine
Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa, all in a well designed and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.
Lavazza Voicy
Lavazza Tiny Eco Espresso Machine by Florian Seidl
Lavazza Tiny Eco Espresso Machine
Lavazza Tiny Eco Espresso Machine
Lavazza continues its commitment to sustainability by launching Tiny Eco, it's first coffee machine made from recycled plastic and compostable coffee capsules. Overall life cycle assessment, energy consumption and noise level were important aspects in the product development process. Designed with lots of love in Italy, it celebrates its Mediterranean identity with attention to detail, colours and finishes. The shape is made from intersecting volumes to reduce visual mass. It is simple and easy to use. Only one touch and just a few seconds. Enjoy!
Lavazza Tiny Eco
Lavazza Elogy Milk  Coffee Machine by Florian Seidl
Lavazza Elogy Milk Coffee Machine
Lavazza Elogy Milk Coffee Machine
This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. The design takes inspiration from Italian coffee shops and bars and is an evolution of Lavazza's existing form language. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Lavazza Elogy Milk
Lavazza Inovy Mini Coffee Machine by Florian Seidl
Lavazza Inovy Mini Coffee Machine
Lavazza Inovy Mini Coffee Machine
Inovy Mini is part of a a new range of espresso machines developed by Lavazza especially for the professional segment. It is the smallest of these machines and mainly intended for small offices and hotel rooms. The design is an evolution of Lavazza's form language in this business channel. It has a more serious, professional colour scheme but is still recognizably Italian in execution and finish. In some markets the product is also known as Classy Mini and Elogy Mini is a special version for home use.
Lavazza Inovy Mini
Lavazza Desea Coffee Machine by Florian Seidl
Lavazza Desea Coffee Machine
Lavazza Desea Coffee Machine
A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in two seperate groups – one for coffee and one for milk. The drinks can be personalized with boost functions for temperature and milk foam. Necessary service is indicated in the center with illuminated icons. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
Lavazza Desea
Lavazza Tiny Espresso Machine by Florian Seidl
Lavazza Tiny Espresso Machine
Lavazza Tiny Espresso Machine
A small, friendly espresso machine bringing authentic Italian coffee experience to your home. The design is joyfully Mediterranean – composed of basic formal building blocks – celebrating colours and applying Lavazza’s design language in surfacing and detailing. The main shell is made from one piece and has soft but precisely controlled surfaces. The central crest adds visual structure and the frontal pattern repeats the horizontal theme often present on Lavazza products.
Lavazza Tiny
Lavazza Idola Coffee Machine by Florian Seidl
Lavazza Idola Coffee Machine
Lavazza Idola Coffee Machine
A perfect solution for coffee lovers looking for proper Italian espresso experience at home. The touch sensitive user interface with acoustic feedback has four selections and a temperature boost function offering a tailor made experience for every taste or occasion. The machine indicates missing water, a full caps container or the necessity for descaling through additional illuminated icons and the drip tray can be adjusted easily. The design with its open spirit, quality surfacing and sophisticated detailing is an evolution of Lavazza’s established form language.
Lavazza Idola
Lavazza MilkEasy  Milk Frother by Florian Seidl
Lavazza MilkEasy Milk Frother
Lavazza MilkEasy Milk Frother
Lavazza MilkEasy
Lavazza MilkUp Milk Frother by Florian Seidl
Lavazza MilkUp Milk Frother
Lavazza MilkUp Milk Frother
MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The backlit "stop and go" button is emphasized visually by a coloured ring. The jug is made from brushed Inox and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
Lavazza MilkUp
Kateem trail running shoe by Florian Seidl
Kateem trail running shoe
Kateem trail running shoe
A light weight trail running shoe that uses innovative materials and production techniques but also builds on traditional know-how to create a new running experience. The upper is made from semi-rigid panels like a stretchy exoskeleton - robust, water repellant and breathable. It has a carbon toe cap and precisely defined flex zones. Traditional lacing is easily adjustable, the sock-like inner and custom 3D printed insole guarantee perfect fit. The midsole is thin and has variable tread inlays. Feet are well protected and supported - empowering runners to perform better.

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